The five ideas of Amazon election, follow the trend of selection should be cautious
For many Amazon sellers, the choice is a very tangled and painful thing, which directly determines the operating effect of the late store.
We all know that the choice of products need to conduct market research, competitive analysis, consider the profit space, but sometimes these are taken into account, the results of the product is not good sale, can not help to let the seller start to doubt the life, in which place the choice is the problem? Let's look at the five common pitfalls:
1. too many competitors to give up the products
This is what we often struggle with is the choice of red sea products or blue sea products, some of the sellers see some products are good sales, and many competitors, and then give up, this behavior is wrong.
In the analysis of competitors, the number is not terrible, mainly depends on the operation and strength of the competitors. No one likes to be alone. Just don't want to make friends, to do so, I am afraid it will only be disappointed.
2. product homogenization is serious
Some people see a competitor a product, sales are good, estimated the gross profit of the product at more than 30 %, and then think that they can do better, think of the product price control in about 20 % of the profit space, so the price has a strong competitiveness, the idea is actually problematic.
First of all, the competitors sales are already very good, if the cost price, certainly more advantageous, you take what competition, if the competitor reduces the price, you sell the product still want to profit?
Secondly, based on the user, the product review of competitors has accumulated so much, by what lets the user choose new you, in the product price difference is not particularly large, most users would rather spend a little more money, choose the product consumer feedback more products.
3. the analytical review method is incorrect
In the selection of products, the general analysis of review, but many people only care about the bad feedback of the product, not praise, this is extreme practice, to see the good opinion has two functions, one is to see the user's use of the scene, make your product positioning is more clear, more accurate definition of the product; Second, the customer has left a good reputation, must be this product has brought him a certain value, solved the problem, this is the core selling points of the product.
4. the user's pain point is not accurate
Each user's expectations of the product are different, and the evaluation of the product will be the scene, mood, so sometimes the user's complaint is to say, then how can the real understanding of most users pain? The seller can proceed from these aspects:
① the proportion of the statistical users complained to the same problem, the solution must start from the most common problem;
② the cost of solving the problem, many problems can be solved, but the cost is too high, after you solve the product price increase will let the user to stop;
③ based on the user behavior experience and simulation, is to stand in the user's perspective to use the feeling products.
5. to follow suit
Is that the market is selling what, selling what, do not have continuous or long-term demand products, and fast can also make profit, if with slow, only wait for the pressure goods, such as the tip of the top, the limelight, not to sell for a long time in the warehouse to pay warehousing fees.
The sale of products in the Amazon does not go out, not necessarily do not do well, often because of the early selection of products, so – called sharpening not miss wood workers, in the selection of products, we must try to avoid these mistakes, more time to choose the right products.