Speaking of Amazon operations, we always say " seven points by choice, three points in operation ", but many sellers are always on the selection. In the actual operation, what do we need to consider for the trite topic of Amazon's choice?
What is the basis of Amazon's selection?
1. market capacity
In the selection, market capacity is a very important parameter, the Amazon operation of the Moldbaby strategy has been a lot of seller's desire to operate the direction of the business, but you choose the product market capacity is very small, Moldbaby to build nature is impossible. Therefore, when selecting products, to the best possible market capacity of the categories and products.
2. the degree of competition
Different categories and products, the competition heat is different. If the seller wants to make a faster breakthrough in operation, it is more advantageous to choose products with low competitive heat. If a product market capacity is enough and the competition is small, it is easy to achieve the expected sales. However, the competitive heat and market capacity are often proportional, the products of large market capacity, often the competition is also more fierce, the small competition products, market capacity is often small, in the face of this situation, suggesting that if the profit space is enough, the seller may give priority to the market capacity of the products.
3. profit margins
With regard to profits, it is suggested that products with sufficient absolute value should be chosen. The reason is that in the current fierce competition, Amazon's operation is no longer a single dimension of the advantages can be successful. In order to achieve results in the operation, it is necessary to make full use of various operational skills, and a lot of skills and methods are required capital investment, can imagine, a profit margin high profit of the absolute value of the product, is not enough to support such as the station advertising this active operational approach.
Therefore, the profit margin is only on the one hand, the low value product, although the profit margin is low, but the absolute value of the profit is not high ( such as selling 10 pieces of the cost $ 1, the profit margin is up to 900 %, the profit is only 9 yuan ), this product is not suitable for the promotion of active marketing, it is also the product of the " chicken niche" in the Amazon.
4. resource advantages
In the selection, the seller must fully consider his own resources situation, if has the resource advantages in some products and products, should be considered first. A business wants to achieve a better profit, is nothing but to do good open source and throttle two, open source is the increase in sales, throttle is the cost of control, if has the resource advantage, can better in reducing the barriers to create barriers, so that they own more competitive power. At the same time, the seller with resource advantages also means that there are more possibilities in product quality and process improvement.
Looks like a cold product, when the seller introduced into the sales, all began to have temperature, began to change because of the seller's preference. Moldbaby product is also so, if the seller does not feel the product, in the operation of the lack of enthusiasm, the seller is not interested in the product, not willing to explore the advantages and characteristics of the product, not very good to push the product to the consumer.
Only the seller is hot enough for the product, any problem in the product sales process you are willing to go to a fortified position, any difficulties encountered in the operation you are willing to overcome, so that a product can be a product of the Moldbaby also has the possibility.
What are the common selection methods and misunderstandings of cross-border e – commerce?
The first kind, Taobao looking for goods;
The second kind, the agency website, the supplier one upload data package, such as universal purchase, LDK and disifang sale website;
The third, the line under the cooperation factory, distribution brand products;
Fourth, refer to the data selection of the third-party platform, relying on voto ba, Seahawk data, Nicolás Fedor Miku analysis and other cross-border e-commerce platform selection, or through the caravan and other ERP built-in product products;
Fifth, to capture market information, according to market hot spots to select products, such as the Olympic games, world cup, the United States election and so on the current hot spots;
Although there are many ways to choose products in the market, but many export e-commerce sellers will go into all kinds of misunderstanding. The common mistake that Chinese export e-commerce sellers are easy to step into is to judge foreigners' preferences, aesthetic differences and cultural barriers with Chinese habits and preferences. For the novice seller, in the initial selection may be limited to the familiar areas, can not open ideas to expand more products, categories; For some experienced sellers, it is easy to walk two extremes, one is aimless, chance, unwilling to use data analysis software, too believe in their feelings; The other is too follow suit to sell, hit edge ball, trample minefield, tort;
How to choose core products?
1. select the industry to enter, first to understand which resources can be integrated, the unfamiliar industry to enter the care.
2. be familiar with the use of various research tools, do not judge the market by personal preferences.
3. considering whether there is a complete industrial chain in the region, it is the best choice to start from the side. Convenient resources integration, cost savings, maximize profits.
4. choose the product to decide the sales strategy, is the unpopular product or the product with certain threshold, or the popular products, the positioning should be clear.
5. communicate more with overseas buyers, master the trend and keep good product sensitivity.
6. to act as an agent for domestic products or choose to cooperate with the OEM factory abroad, the vision shall be a little longer.
7. cooperation with the factory, in-depth research and development, this road is more durable. Remember to choose a factory with high quality and high reputation.
8. take part in the exhibition and open up your own eyes. In particular, overseas exhibitions and hong kong exhibitions.
Many sellers will always ask if there is a third party tool to assist in the selection? In fact, the Amazon platform has provided us with a good selection tool, if the good use, to select the Moldbaby product is not a very difficult thing.
Specifically, when you open any product with a sales record, there will be a see button at the best sellers rank in the product details page. The following figure
The Skill technique of Amazon
Click in, page to a new page, on this page, we can see the listing of the top 100 best sellers ( category hot ) listing. If you look carefully, there are 100 products available for your selection assessment, and in the right-hand column of the page, you can also see the hot new releases ( new items hot ), movers and shakers ( up the fastest ), most wished for ( with the most added desire ), gift ideas, etc. The following figure
The Skill technique of Amazon
Each column lists the top 100 products, so that you can reach out to a total of about 500 items in the top 100 of the category, and careful sellers may find that there are duplicate products in these listings. in this case, you have to be focused on repeated products, because these products are ranked high on multiple dimensions, indicating that these products have the potential to be Moldbaby, or even a Moldbaby product, and if quick follow – up, it is very likely to bring you more than you can imagine.
There is no clear formula for the selection, but there are American sellers who summarize some of the selected products and introduce how they are selected:
1. search products on websites such as Alibaba. com
After the network has developed, the seller does not need to visit the field, looking for goods and therefore become more convenient. Sellers can search for products on many wholesale sites, including Alibaba.com, the most famous website.
Alibaba. com website provides a lot of commodity information. In the selection category, American sellers will search for products that are characteristic and demand high, thereby promoting sales of products on Amazon.
2. use Google for search
In addition to looking for overseas goods, American sellers will also use Google to search for local product suppliers. For example, some health products, the us food and drug administration has strict rules, so American sellers tend to look for qualified suppliers on the ground. For example, suppose the seller is interested in selling vitamin c, they will enter the term " vitamin c private supplier" at Google. Private label means that it is a private label, and the supplier will tailor the product to the seller's requirements.
On the topic of choice, today is about this. Here again, give you a little bit of advice:
1. to determine the product line of the main product when selecting the product, it is best to give priority to the existing resources on the existing hand;
2. concentrate on the operation of a product, remember to cast a wide net or engage in guerrilla warfare, both ends are empty;
3. to have a sense of trial and error, if the product is still not improved after trial and trial, do not be afraid of losing money, deal with it in time and change direction;
4. the direction of forge is to be measured according to the gross profit ratio of the product, the more products are the direction of Moldbaby, to grasp the opportunity in time, and make the best efforts to build Moldbaby!
5. brand creation, to know, in the Amazon, has strictly required products must have brands and trademarks. If you want to go to the seller of your own brand, it is best to have your own brand, if the conditions allow, you can create your own brand station by shop, bind your own brand name, for a rainy day.