Did you find that your professional seller account number has a " lightning deals" menu option? Do you know what this is for? Do you know how to use it?
Amazon's " lightning deals" similar to Taobao's " Kesalan Path" is a time-limited spike activity!
If one of your products meets the lightning deals requirements and is recommended by Amazon, you can apply to Amazon for the " today's deals" promotion, which comes from your lightning deals list. If you have the opportunity and have sufficient inventory, you only need to calculate the cost of the discount, your product will get millions of traffic on the today's deals page. This is the opportunity for all sellers to dream!
What is the benefit of applying Amazon's lightning deal? Let's get a bit of it together!
Lightning deals appears one of the most visited pages in the Amazon, and its activities are also included in the search results.
It is possible to drive sales of other products even after the lightning deals promotion.
Like the following silicon power product, it also sells a wide range of flash and memory cards, up to 10 pages!
Clean up the stock
Lightning deals can help sellers deal with excess inventory, Unsalable, and seasonal products, and reduce long-term storage costs.
Like this toy, it may be sold during the Christmas period, getting good sales, but in the next year, it will need to be promoted to promote sales, so as to avoid the competition and elimination of new games.
The only way to compete
There is no strategy for the first or second pages of the lightning deals. Because Amazon will give priority to selling best – selling products, they have the highest discounts, enough to attract buyers. ( at least 15 % of the price on the buy box, or more than 20 % )
How do you compete in this situation? No matter, real – time trading changes your competitive position!
As sales increase, your product will likely " rise" from page 3 to page 1
Simply browse through the details of the user reviews quickly and the customer can place orders directly:
Countdown – when you look at the promotion time in a minute past, what you can think of is to pay the bill quickly! Nothing can promote the deal more than the sense of urgency and flash-for-cash!
Orange progress bar and sales percentage — under the percentage of " have been snapped up" and " can be purchased ", you will unknowingly feel the pressure from" the same buyer as you ".
The yellow option button — under the product of a variant class, has a " choose options" option button for the customer to choose for size / color / model. Instead of a variant, it is a standard " add to cart" button that can be added to the cart.
Product reviews – the customer's rapid consumer feedback is presented directly through the average rating and comments, so you can see it at a glance.
More satisfaction on the mobile end
Mobile e – commerce is still the mainstream way of online shopping for consumers with sustained growth momentum. According to the data analysis of 2016 mobile 500, the latest published by the American authority electronic commerce magazine internet retailers, mobile e – commerce accounts for nearly 1 / 3 of e-commerce sales in the United States!
This is a screenshot of my cell phone. It is worth mentioning that " today's deals" ( ex – gratia ) is very convenient for us to conduct a quick scan.
So, do you meet the conditions of Amazon lightning deals?
To get the lightning deals from the Amazon system, you can first meet the following conditions:
Product rating – Amazon explains that the " minimum star rating" is to ensure the quality of the seckilling product and to provide the best products to the customer as much as possible. While there is no clear indication of what the so-called standard is, Amazon will still consider the number of available comments and the comprehensive rating of the product as an audit condition. Specifically, the low – rated products will be out of lightning deals.
Amazon's statement is too vague, so I have to try to browse the today's deals to experience the intuitive feel of the total number and comprehensive rating. To my surprise, even on page 1, there are many products with a total comment below 30. To be exact, there are only four, and the total number of comments on one page is 1,200. However, I also found a striking similarity, the lowest comprehensive score is also 4! This shows that sellers have other products that are rated higher. Not so, only four of the comments were always on the first page of the today's deals, because the ta ( seller ) and many products were rated at more than 14703, and received 98 % feedback rate.
Of course, the product reviews for each successful seller's importance, we are not the first time we heard, and will not be the last. There are a lot of ways to let customers write product reviews for you, and it's a good choice to get more product reviews quickly through promotions.
Distribution mode — Amazon notes that lightning deals typically serve prime members, and that distribution must be FBA or capable of meeting the arrival of the day and delivery of free delivery within 2 days. I did not find any exceptions in random searches.
If you can only get fbm ( self – distribution ) and imagine FBA in lightning deals, it will be a great opportunity to test " who has the most advantage ". It is not difficult to find that Amazon is providing a more appropriate place for fbm sales, and the FBA " unique" situation is gradually changing. Usually, it will take more time to adapt to the process at first, but after that, everything will be smoother.
The product variant is rich - if you are a variant, Amazon wants all of the child to be focused on a single lightning deal page, not just one or some of them. Otherwise, your submission will be rejected. " in the process of creating activities, you may also be told to provide more child of the product," Amazon said. " that is, when Amazon thinks your product is not rich enough, you may not be able to pass it. For example, if you sell only two sizes of men's shoes, Amazon is likely to reject your application.
And that's what it says. Lightning deals have a lot of traffic, and Amazon wants to make sure buyers can have more choices in color, size and style. Remember that customer satisfaction is the key to accelerating Amazon's conversion. In my search for today's deal, I found that there are many products that do not exist at all. But in some children's variant products, the child of the product is quite rich.
If Amazon recommends a variety of your products, and you do not reach the number of lightning deal, at this point, under sufficient cash flow, you should timely supplement the lack of child inventory, and not choose to give up promotion. The impact of lightning deal is far more than just six hours in the event, it is the best " star marketing" activity, and the cost you only need is " discount price ".
Product qualifications — Amazon clearly States that the following product types cannot participate in lightning deals: electronic cigarettes, alcohol, adult supplies, medical equipment and medicines, baby formula.
Although these categories are not allowed to participate in lightning deals, commodity review activities are an ideal way to help sellers get feedback on valuable customers ( tos service terms )! Ilovetoreview also provides " after dark" activities for adult supplies, you know?
On multiple occasions with the seller's service session, the above conditions are " how do you get the attention of the Amazon system? ". To learn about it, click advertising – select lightning deals to enter your list of activities.
You can see on the list of the goods ( activities ) of lightning deals that eligible products are labeled " recommended. ". At present, only the recommended products will be possible through the application, add to the seckilling activity. Of course, these adjustments will be made after the system tests have been completed.
Here, you can apply to create a spike activity. The following list of merchandise listings shows that no product has been recommended, that is, no promotional activity can be created. Don't worry. This is only temporary, because Amazon needs time to review the recommended products once a week. If you've been promoting sales lately, try lightning deals.
List of goods submitted
Assuming that your product is recommended by Amazon, it is easy to create a lightning deal.
Select the [ create ] on the left side of the lightning deal activity list to refine the relevant options:
Number of commodities - Amazon has a minimum standard in number. Please note that the quantity of your submitted products will be added to FBA inventory and must be ready for the planned trading day ( at least 7 days in advance ). To enter the active product into the FBA, you should also calculate how much time ( if necessary ) is required to store enough stock and properly packed, plus at least 2 weeks of delivery buffer time before delivery to the distribution center. Don't get away with it!
Promotional price - Amazon will have a ceiling on the promotion price. Taking into account that lower sales prices usually win the seller's first few pages of the active interface, reducing the price has become one of Amazon's " concerns ". ( as noted above, at least 15 % of the price of the buy box, or even more than 20 % )
Product picture - with original high definition, background white image is the best. Don't use pictures of cell phone photos or various color backgrounds. To strictly abide by Amazon's standards.
Activity time - select the day when you think it is ok to do the activity. Lightning deals usually lasts 4 – 6 hours. ( this depends on Amazon. )
You can really try to do activities on the day of the upcoming Amazon prime day ( this day is also a seller's bash ), or on cyber Monday ( Monday ), prime deal of the day ( prime member privileges day ), and these events will appear on the today's deals. Don't need to worry too early, the seller can think, don't we think?
When you refine these details, click submit. Keep an eye on your information and follow up the list of lightning deals to solve the related issues that Amazon's feedback.