Create Amazon Moldbaby, starting with the creation of the excellent listing core 4 starter!
What does a good listing do?
Arouse the desire of the customer!
That is, the so-called " three high"
High flow, high rank, high conversion!
This kind of listing, think not to Moldbaby all difficult!
So, how do you create a good listing?
The following four sections, take you to master the core four elements of listing!
Amazon's basic requirement is that the image pixel is not less than 500 * 500, no watermark, no logo. But in order to allow the mouse to put on the picture to achieve a clear effect, most sellers will use 1000 * 1000 pixels of the picture. Since the size of the image will affect the opening speed of the page, the larger the image is, the slower the opening, so it is not recommended to use a picture of larger pixels than 1000 * 1000.
1 + 6. Amazon background can upload pictures of 1 Zhang Zhutu and 8 photos, but the front desk buyers can actually see the listing of only 1 Zhang Zhutu and 6 photos, so it is recommended that only need to shoot upload 1 + 6 can!
White background. Amazon requires a picture background with a white bottom, 255 * 255 * 255. However, some products in pure white can not be very good to show the effect, such products can learn from the treatment of competitors, after all, the effect and sales is the key, not necessarily the holdout " white background" unchanged.
Overall display. The details, functions and use of the product are displayed on six drawings as far as possible. In particular, the appropriate use of the scene, easier to let consumers into the self – substitution, recognized products.
Shooting skill Refer to the top 100 product picture to form your own shooting ideas. If there is no good shooting skills and Photoshop photo processing technology, invest in professional product photography to complete it.
E – commerce sellers all know that this is a " look – in – face" era, customers before receiving the goods, the first to buy a product picture of this face!
In writing a title, we want to be clear: the title must reflect the product's most core and accurate key words. At the same time, it also satisfies two conditions: first, can be crawled by search engine, enter search results; Second, it allows customers to understand exactly what the product is when they are browsing.
Product keywords are so many, with accurate, broad, hot, long tail, how should we use in the title of writing?
The title of the writing some tips, let's take a look
Two or three core key words. The title of the most taboo is to become a stack of keywords, usually, we only need one or two long tail keywords or trend keywords.
Add product feature words. This allows your product to be clearly separated from others.
Describe the name of the brand. Whether or not already registered brand, should be as possible as possible, not only propaganda, but also can prevent and sell.
Smooth The smoothness of the sentence also affects the quality of the title.
Good title is not a sprint, but can refer to the title of the industry big seller.
" five elements" characteristic bullet point
The order of the consumer to browse the product page is the picture – > title – > " five elements" feature – > product description. Basically through the first three parts has formed an intuitive feeling, decided on the product love and acceptance.
The " five elements" characteristic is also called short description, is based on the characteristics of the product " five sentences" refining and summary. To be representative, can hit the reader's heart, guide the transformation.
The " five elements" feature typically includes the following:
Product, what product is specific, add keyword
Raw material size
Product features, advantages
Transportation time ( if the time of transportation is longer, don't write it )
Purpose: for festivals, gifts and so on.
Of course, also pay attention to the beauty of display, make appropriate adjustments in text typesetting.
Note that the product description is used to answer the user's product picture, title, and the five elements of the characteristics of the more detailed product content, not equivalent to the product specification, so do not directly copy and paste.
In the product description, the seller should pay attention to the following two aspects:
On the content
Online shopping is the pursuit of quickly perceived product applicability and rapid decision whether to buy. Therefore, vivid and lively, the popular language description becomes the main expression of product description.
How to use accurate, appropriate, popular language? You might as well refer to your competitors.
The competitor is always the best teacher, a listing that has been sold into Moldbaby, its product description will inevitably undergo multiple planning and screening, as a reference to the significance of the reference. Even if our products are not necessarily the parameters of the competitive products, it is also possible to choose the consistent part of the reference, modify the different parts.
To know, the overall reference is tantamount to plagiarism, but through the various sellers listing product description of the comprehensive comparison, and then summed up their own description, is optimization and innovation!
Can the product description be made out directly? No!
If you don't insert html tags in the product description, the pages of the pre – editing are perfect, the pages displayed by the front desk are also a dense text, which will bring the consumers a very poor reading experience, easy to drop!
The html tag is to help the seller to make the content of the layout, so that the form can be neatly aligned, segmented order. Such as: bold font, line breaks, blank lines ( two new line breaks ).
Line – feed symbol < br >
Example: the first line is < br >
Second, content < br >
Bold symbol < b > < / b >
Example: < b > bold content < / b >
Product description, you can also try to add such statements: the XXX trademark is registered trademarks, XXX shops are the only authorized shop, all infringement will be complained against, not only can enhance the brand image, can also deter the seller.