Online trading giant Amazon cross-border platforms have been unstoppable in recent years. The online retailer and online trading platform recently announced that third-party sales were up 40 % year – on – year, more than twice the growth rate of the entire e-commerce industry ( 15 % ). Third – party retailers are also available, but publishing goods on Amazon platforms and success on Amazon are two different things. The gap between retailers is their ability to meet the expectations of Amazon customers and to improve their exposure.
Fully meet customer expectations
Amazon itself also said that its customers' priorities are: commodity selection, price, distribution speed, convenience, and commodity information. Amazon's goal is clear: to provide a superior shopping experience, those who can anticipate the buyer's needs and ensure that the active trading process will be successful. One of the best ways for Amazon sellers to understand these factors is to put themselves in a customer's perspective when advertising their goods. As a seller, try to search for some of the things you want, and he will get a good publicity. Be sure to pay attention to the shopping experience. Is this commodity easy to find? How did you search for it? Are sufficient commodity information provided? When buying goods, do you quickly receive distribution confirmation? Has your question been answered in time? Can your order be served on time? Can you easily return the goods? Any seller who is unable to meet these requirements will certainly be in trouble on the trading market.
Answer customer questions
Sellers are best placed to advertise as much as possible in order to provide customers with a large choice and to improve exposure on the online trading platform. It is also important that sellers enforce competitive pricing strategies to provide the most appropriate selling price. Sellers should develop a simplified distribution strategy to deliver items as soon as possible, or consider using Amazon distribution services ( FBA ).
The FBA allows retailers to store their goods across borders and store them in Amazon's distribution center. as long as a single one, Amazon immediately sorts, packs and transports the seller's goods. And the FBA 分 can improve the customer's receiving speed, which is important to prevent bad reviews from the order.
Providing as much information as possible in the commodity data source will help the customer understand the details of the commodity and avoid the return of the goods in advance. Sellers should regularly send commodity data sources, such as search terms and brands, to send a quantity and price updates per hour to ensure that inventory levels and price changes are kept up to date on the online trading platform.
The customer experience is heavy
Amazon's success is based on quality customer service, and Amazon sellers who do not meet this requirement will lose the chance to win the gold shopping cart. Winning the Amazon gold shopping cart certainly improves sales on the online trading platform, but the enviable position is rewarded rather than bought. According to Amazon's requirements to meet customer expectations, this is critical to the location of the gold shopping cart. To ensure compliance with Amazon standards, sellers should monitor their seller's indicators every day. It is very important to know the key indicators such as the order defect rate, the so – called order defect rate, that is, received the negative feedback, the guarantee claims manual, the service credit card refund order, all above the total number of orders.
Increase the visibility of the commodity
To meet customer expectations, sellers must do everything they can to ensure that their goods are easily found on Amazon, so that they can stay strong. Although customers do use the navigation tools on the left to browse commodities, the commodity search bar is still the main way consumers are looking for goods. This trend makes the optimization of commodity keywords become an important task. In order to keep up with Amazon's mindset, it is important to understand that Amazon is getting keywords from the headlines and search terms of the product.
The first place Amazon is looking for a keyword related to items is the title of the product. Sellers should create descriptive, easy-to-understand commodity titles, using common terms and phrases. In addition, the seller should make the title facilitate the customer, please note as follows: the customer does not apply punctuation, capitalization or asterisk to search for items, for which there is no need to add any of these symbols.
Second: Amazon grabs key words from the search term submitted by the seller. When determining the search term, make the full use of all 250 characters, which is the upper limit of the search term allowed by Amazon. Businesses and brands are automatically included, so avoid duplication of content
Finally: when considering the visibility of the commodity, the seller should not forget the navigation tool on the left. Browsing the final node is in the specific commodity category, identifying the commodity code for the seller item, and can be seen on the left navigation tool. The seller should ensure that each product is placed in two browse nodes for maximum effect.
And in the end it is …
These skills will help sellers increase their sales on Amazon, meet their customers' expectations and raise their profile. The best way to achieve these goals is to keep Amazon thinking, and remember that its core is a good shopping experience. Amazon wants customers to come to the platform to find more goods, which is also in the best interests of Amazon sellers.