During this week, samples will arrive one after another, on the basis of further screening of samples, batches of purchased products have several arrival, at the same time, registered trademarks can be queried on the United States trademark office website, half of the previous work.
In the batch purchase products, have the direct silk printing logo, also have the product because the purchase quantity is not many, cannot achieve the supplier's custom standard without the silk screen logo to go up, so, I have custom-made the independent logo, to carry on the labelling to the different product.
Products printed on the logo are to make a direct distinction with other people's products, avoid selling in the subsequent sale, and the separate printing of the logo and arrangements for the special treatment, although not perfect, but also the current optional more advantageous proposal.
The artwork photo and processing picture are still in progress.
The product has been identified, and what needs to be done is the preparation for the product release.
In general, a product release needs to be done in the following areas: product category validation, picture, title, price, inventory number, five – element feature ( bullet point ), product description ( description ), keyword ( search terms ).
Product category identification is to select the appropriate category, not to use the error category to affect product ranking or even violations. Before publishing the product, make the category confirmation, and also to test whether you need to do classification audit in this category. These work, have been carried out by colleagues to each product category test, proved that the selected products do not need to do classification audit, province to a potential job. At the same time, in the process of test classification, also need to do a work, download the corresponding category upload template, because different categories of products, upload template is different, so this is also need to do a good preparation in advance.
In the process of picture shooting, I want to choose the image of the current similar products to sell a better number of listing, the picture to the graphic artists to do the reference, can top the top of the breakthrough, can not break through at least not less than the competition of the image level and visual effect. In the picture, the most taboo is behind closed doors, of course, think that their perfect picture will often lead to the sale process of passive, therefore, the picture must be based on the reference and comparison of competitors.
The title setting is relatively expensive, so your product can be shown in front of the customer, the title is quite a big decision. Here, the title directly has the function of keywords, at the same time, the title is not only the stack of keywords, must have the core key words, can highlight the characteristics, not only the same as the competitors, but also more attractive than the title of the competition. I always think that the competition is the best teacher, so my method is to select the title of the ten or so competitors who are currently selling better, copy all down, grab the core key words, then filter each title one by one, to explore their uniqueness, and consider whether their products have the same characteristics, some reservations, no deletion, and finally, repeated look at the title of the comparison to see the structure is better. By comparison, I know that the title I have extracted will at least be on the medium side. If you find it not good enough then, you will do the right optimization. Although some big sellers will suggest that you find English speakers to help with the title and product description, my understanding is that although native speakers do not know the language, they do not necessarily know the products, and the most products are the sellers.
With regard to the price, I also set three prices, MSRP, price and sale price, which would make the price appear more rhythmic. Of course, my sale price is competitive as a new listing.
Inventory number, because FBA shipments are required, so only the actual quantity of shipping is returned.
The five elements feature ( bullet point ), I take the five features distilled, and each feature extracts three or so words as the core point, starting with the core point, which leads to each feature and the number of words per characteristic is not more than two actions. How to set up, you can learn from some big sellers, you can find a similar format.
Product description ( description ), the same product, most of the description of the product is the same, so the competitors have given a good template, of course, different sellers, English level or there are differences, so I also made reference in the selection and amendment, here is no longer to say. One thing to emphasize is that the html tags, in order to make the product description look neat, bold and newline, are naturally few.
I've always felt that keyword ( search terms ) is an important part of the title. Because the key words are recessive, we can't see the competitor's setting, but this is not a difficult problem. in my analysis of many listings, we have already been familiar with the product. In terms of the principle of key words, I think, first, do not repeat, including the title in the title repeat and do not repeat with each other, second, as much as possible include a number of words, precision key words, broad keywords, long tail key words, and some trend of words, where to use?
This is the basic preparation I do before the product launch, I don't know what else to do, but at least, I don't recommend that the seller do the work until the release of the product, so it is difficult to extract a good product information. The best way to do this is to do it well in advance, do it well, and let your colleagues around you check it out, give it a suggestion, and make a supplement.
Although no one can achieve the perfect, but only by heart preparation, can do better