Amazon is the trademark name agreed by millions of internet customers. Selling a variety of products through the Amazon web platform is your fastest and most convenient option.
As an Amazon novice seller, you shoot from the image of the merchandise to a series of tedious steps to complete your personal mall on Amazon and open your global business landscape.
In a Giddiness mall, you may only sell a few small items, and the number of people browsing is so few, plus time passing slowly, you start to feel frustrated and start wondering what the problem is – in fact, this is the challenge for many new e-commerce entrepreneurs to meet at the beginning.
Want to have a sound business in Amazon, need to put more effort, not just to upload the product image so simple. Here are a few tips from many novice and experienced vendors to increase their sales performance.
1. suitable commodity calibration and accurate listing
In order to make the calibration of the commodity appropriate and improve its exposure, the complete description of the commodity is necessary, and the more detailed the more complete the better. High – definition images, detailed product specifications, color, size, and so on are key elements that can increase your own commodity viewing rate and enhance sales performance. Accurate and clear description, in addition to the ability to improve customer satisfaction to the business and products, more can establish a stable source of tourists, so that customers can leave a good evaluation of the products and businesses.
The key point column method can describe the characteristics of the commodity emphatically. According to the survey, the key point column method, if used properly, will significantly improve the sales performance. In this way, it can also make it easier for customers to simulate real goods. The key strip method can be used to describe the size of the goods, the place of origin, the applicable, the applicable age, etc. When using the key column method, remember to capitalize the first word and end with a period.
2. Amazon's commodity image requirements
Commodity images play a very important role on the list. For a new Amazon businessman, there are too many techniques to learn about this part of the image. A series of narrative descriptions may not be able to effectively describe the appearance and structure of the goods, but through the image can be very clear. Amazon has very clear requirements for uploading images, the most important two points are:
The image must be consistent with the actual merchandise and cannot accept similar or similar images
The product image must be background on a white background
3. approved and Amazon's buy
There are many businesses selling the same goods on Amazon. And buy box is a unique mechanism in Amazon, which is a guarantee for businesses, in addition to the growth of sales multiples. However, only the approval of the featured merchant can have the opportunity to win the buy function. To achieve such recognition, you must meet specific conditions to continuously provide a customer's good shopping experience. Amazon does not specify how to qualify for the featured merchant. after all, different product categories will be different on the sales target, and the direction and conditions assessed will vary.
After obtaining the endorsement of the featured merchant, Amazon makes an overall assessment of the availability, price, freight, etc. of the goods sold by each particular merchant. Finally, pick one of the vendors to become the buy winner. The buy winner symbolizes the meaning of the preferred merchant, and only the features of the add shopping cart that have the features of the buy merchant offer to make it easier for customers to choose.
Many businesses have a false perception that offering low – priced goods can win the buy. This perception is wrong, after all, price is not the only condition for evaluation. Competitive prices, the availability of sustainable commodities, low refund rates, customer feedback, and low return rates are all the elements of the buy assessment.
stocks of stable commodities
If your merchandise does not have a certain amount of inventory, you can't win the buy box, so it is very important to ensure that the inventory of goods is very important. Pay more attention to the sales speed of inventory during the holidays. So you can use the listing status feature provided by Amazon to temporarily suspend sales of the current commodity, and then add to the inventory.
You can easily set your inventory status to idle until your inventory is restored to a certain amount. This feature allows you to avoid buyers at the same time of replenishment, as well as travel or travel for a long time, unable to provide the supply of goods in a way.
Idle state does not affect the communication between you and the buyer, you can even add or modify the contents of the list. All changes will be automatically updated after you re – restore the list. The cost of the a / r will still be calculated during the idle state. Remember, before you change your list status to idle, determine if there is an order in the process that is pending, as the order in these pending orders will not be automatically cancelled. After setting the idle state, only the goods supplied by themselves will be temporarily removed, and the goods supplied through FBA will continue to operate.
5. continuous order management and contact time
Although Amazon notifies the merchant new orders via email, it is recommended that you should develop the habit of viewing the manage daily. If you can send the goods at the expected time, there will be more time for you to deal with some unexpected problems. Basically, Amazon requires businesses to send merchandise within two working days.
Amazon, through the system of contact response time, can calculate the percentage of merchants responding to messages initiated by customers within 24 hours. The merchant can view your contact time with the customer through the performance checklist on the customer page.
Amazon makes a statistics on the total amount of information about the buyer and the seller before and after the booking. If you do not need to retrieve the message, you can exclude the system's calculation by checking the mark as no response needed option in the reply in the communication page.
According to Amazon's research report, merchants who typically return to customers for more than 24 hours are 50 % more likely to receive a bad review. Therefore, high quality feedback is an important key in customer satisfaction. If your return time rating is normal or poor, and finally it is likely to be given a bad review, affecting your sales rights in Amazon.