" the recent advertising for Amazon really feels like it can't afford it. Just started the budget match his proposal bid, 15 dollars a day, can only change back to 10 clicks, this basically is very difficult to have the transformation, so how does Amazon PPC do new product? " Amazon seller Wang asked us questions.
" PPC ( pay per clicks ), also called CPC ( cost per clicks ). ". That is, Amazon stands for advertising. Ppc's bidding rise, I believe the people also felt. People also understand that the importance of the PPC, must be done, but many people do not know how to do, how to do more efficient?
Amazon's advertising is not the same as Google's advertising, not according to the show, but according to the number of clicks, and the buyer's account click to calculate ( repeat not ).
Amazon PPC contains these elements
Advertising activities, we generally divided the different types of products into different advertising activities, the same product needs different advertising activities? My approach is to be. Why?
One is to comply with Amazon's advertising rules; Second, it is convenient to manage and view. Because the keyword behind Amazon's advertising campaign is not to change its targeting type and match type, we can only get rid of the keywords, and then choose a new mode when you set it, and if you re – add its match type in a campaign, the campaign will contain all kinds of match type.
The most important is to facilitate the management of PPC advertising, first of all, each campaign with a clear list, making the ads at a glance, second in the advertising performance downloaded PPC reports are easier to identify.
Advertising group, this general is used for variants, I personally do not use this advertising group. Because for products with many variations, I usually choose only one of the better ones to advertise.
We all know that the key words of different campaigns will lead to competition, that is, they compete with their own products, thereby increasing the price of products advertising.
Will the ad group in the same campaign be like this? I have come to the conclusion that the ad group will also compete with each other.
Therefore, my approach is to choose a good performance ( the best performance of the flow rate of conversion ) to do advertising, although the advertising of each child can increase exposure opportunities, but this cost is high, efficiency is not high, it is better to focus resources focused on a sub – body.
Advertising mode, contains two kinds, one is automatic manual, one is manual automatic. The keyword of automatic advertising is not what you can decide, but Amazon gives you.
So what did you do to give it to you? When you do an automatic advertising, Amazon will give you the relevant keywords based on the information of your product listing, including many, such as your keywords, headlines, five – point description, long description, transaction history, and so on.
You spend money, Amazon gives you data, and the data Amazon gives you are much more accurate than some keyword search software, because this is Amazon's internal data, and you pay for it. If you don't run for more than a month. Automatic advertising is a kind of investment! There must be such an awareness.
Before advertising, you also need to see your listing quality score and correlation. If your product transforms itself very high, Amazon will naturally give you a push. In general, we recommend at least 10 more than the evaluation of advertising, evaluation is less easy to convert a high rate. Now Amazon buyers rely heavily on evaluation to judge the quality of their products. The final result may be click more, transform bad, acos high. First improve the natural weight of listing, then do advertising.