What exactly is the full marks terms of Amazon search terms?
The quality of search terms affects the search and flow of sellers in the Amazon, so what does the search terms mean? How do you get it? How to fill in the new seller?
It is understood that search terms refers to the search terms, and in some categories, also called " keywords ", located in the product publishing interface keywords a column, click" add more " to see the five elements, each line can fill up to 1000 characters.
When a buyer enters a search term for a keyword in the search box of the Amazon platform, the title and search terms of the platform are counted into the search weight, in other words, search terms are an important factor in optimizing listing search rankings and influencing search traffic, in addition to title.
In addition, search terms is the only one that is not publicly displayed by Amazon in the front of the platform, but can affect the listing of a factor in the search, without doubt, its importance is also not to be underestimated.
After understanding the key role of search terms, what do you need to pay attention to in terms of search terms? It is divided into three main points:
First, the keyword of search terms must be accurate in English spelling, keywords can use words, phrases ( short words ), long tail words, hot words, etc., but must not put too long sentences.
Second, in filling out, the higher the relevance of the key words in the higher position, and preferably not repeat the title. As for the use of words, phrases or long tail to fill the keyword, you need to see which is more consistent with the product, which effect is ideal, the seller can eliminate the characteristics of the product and industry competition to choose, can also be mixed use.
Third, between keywords and keywords, it is suggested to use space symbol to separate.
Methods of retrieving key words:
In addition to the correct writing format of the search terms keywords mentioned above, how to get keywords has become a big headache for many sellers, don't worry, small make up has collected the following six most common keyword acquisition methods:
One, the most basic and common in the Amazon home page search box to find keywords.
Second, get keywords in other platforms, such as ebay, wal – mart, Aliexpress, wish and other platforms.
Third, use keyword analysis website or keyword search tool.
Fourth, the advertising payment click on the word obtained.
Fifth, the customer fills in the review on the page.
Sixth, competitor keywords: can query by some external tools, such as surtime and other view of the opponent keywords.
So, as a novice seller, how to fill in search terms?
First, filter core key words. According to the understanding, the search box is more accurate, is the platform according to the buyers search habits recommended words, take the bicycle riding sound as an example, including the following core key words: bluetooth audio – bluetooth speaker; Bicycle stereo – the bike speaker; Outdoor audio – speaker.
Second, separate symbols. When you write a keyword, you don't need to use other symbols, such as a Chinese comma, a full stop, or a quotation mark, in addition to a space symbol.
Third, the keyword " 2 + 3" format is recommended, that is, using two accurate phrases and three long tail combination keywords.
It is worth mentioning that according to the insiders analysis, some of the product – irrelevant keywords, competitors brand name, modifier ( such as best ) and subjective words ( such as: amazing ) are not written search terms.
The following will help you better in the search terms of terms, less unnecessary detours:
( 1 ) both the size and the plural forms of the same keyword are redundant and do not need to be filled in.
( 2 ) keyword filling process, do not include the professional abbreviations that the buyer does not understand.
( 3 ) do not intentionally add words or brands that are not related to their products for the sake of search rankings.
( 4 ) the most logical order, as compared to teddy bears, is more used to search for big stuffed teddy besrs.
( 5 ) Amazon makes the most accurate products appear in the consumer's eyes, so be sure to pay attention to the relevance of the key words.