Keyword new discovery, three strokes can write your search terms
The importance of search terms!
The Amazon keyword is also known as search terms ( search terms ), which Amazon provides for a keyword in the title, description, and attributes of the seller.
Correct filling in the product 5 keywords can improve the customer purchase probability, so must not be carelessly filled in and simple copy, must be carefully summarized and combed. The information reflected on the key words, can have the product style, color, material, function, packaging, use and other advantages, the more specific the better, the better the buyers care, the better the difference with the competitors.
How should the search terms be completed?
1. two formulations of search terms:
There are two patterns in the writing of the Amazon keyword, which is better and no conclusion, only according to the degree of competition of the product, the current business strategy of the seller and the seller's grasp of the market and the industry as a reference.
The first kind: in the 5 line search terms field only fill out a keyword or phrase, for the perfect match, when the buyer search the keyword, get a good weight, the most effective grasp every accurate flow. This requires the seller in many keywords will not be accurate, low search volume, conversion less words out of the words, leaving only 5 search, conversion good, high quality key words.
The second kind: fill in a lot of keywords or phrases in the search terms column of 5 lines, or even fill up, each keyword or phrase separated by comma or space in English, for the fuzzy matching and phrase matching, increase the probability of the search, and grab the pan traffic.
The competition is very fierce products, the seller can not guarantee that their products can be found in the mass of products, the first method of writing occupies more advantages. The second way is better for products that are less competitive.
Or the seller can combine the two, for example, in five search terms, 2 – 3 with the first, and the rest in the second.
The specific use of what kind of writing, the seller to according to the actual situation of the product, only constant try, constantly fumble, constantly adjust, in order to find the best way to fill in their products.
At the same time, the seller should understand that not you set up this keyword search will be able to search your products, especially new products, no ranking, no sales, and other products, such as the exposure of the increase, natural can be found.
2. writing techniques for search terms:
Key words are separated by commas or spaces: in the writing of keywords, in addition to the English comma and space, no need to use other symbols. Such as the Chinese comma, full stop, or quotation marks.
Stand in the buyer's position: sell the seller to the buyer's position as far as possible to screen and organize keywords, the buyer's most want to know, the most eager to know, the most urgent of the key words to the front, the rest of the product relevance to the search terms. If you can, 5 search terms to fill, of course, also to product, some product keywords themselves are very few, there is no need to write full.
The same product, in every country and country, is not the same: every country, every region, and every class of people is different from the same product. this also leads to the possibility that the same product has multiple product name keywords, such as a mobile power supply called a portable battery, a travel charger, and, for example, a lamp with a lamp and light.
3.Which channels can the seller get more keywords?
1. buy the buying from the Amazon homepage search box drop-down menu. The general search box word reference is relatively large, is Amazon according to the buyer search habits of some of the words recommended, these keywords are organized, filtered, and the keywords related to the product is placed in the search terms of listing, where the highest relevance of the core key words are placed in the forefront.
2. some key words can also be found in the category
3. search for keywords in the competition's title
4. search for keywords in the competition review
5. search for some keywords in the advertisement
Download the search term report, then select a number of, exposure, click rate, conversion rate, and the keywords related to your product, and put it in the search term, embedding five points and long description to optimize the operation of listing.
6. use keyword analysis website or keyword search tool
1. Google adwords.google.com ( AdWords )
2. keyword tracker ( free )
3. keyword discovery ( www )
4. keyword spy ( www )
5. wordze ( www )
6. SEO book ( tools. seobook )
7. merchant words ( www )
8. Google keyword planner
Google keyword planners are very practical, but need to jump over the wall, in order to ensure the security of account numbers, it is recommended that the seller use other computers that do not need to log on to account.
Search terms keywords are from the perspective of consumer search, so, the seller in the collection and collation of this part of the keywords, can not blindly collate unlimited, nor simple filling very few.
Search terms keywords must have a high correlation with the product, there is no relevance word, although can bring traffic in the early stage, but because of poor conversion, ultimately will hurt the overall weight of listing.
At the same time, the seller can not put other people's brand name in the search terms, especially the name of the name, it is easy to be warned or complained.