Asteroid | teach you how to write Amazon search terms?
Search terms are different from titles, selling points, and descriptions, which are visible to customers, but search terms are not public. You can think of search terms as tags. Many platforms use words to expose the listing, which is nothing new. Search terms are a series of terms related to your product ( mostly nouns and adjectives ), and add to your listing, which means you tell Amazon that terms are related to your product, customers can see your listing by searching for these terms, and your product will be exposed.
Writing search terms is important, and today will share with you how to write search terms and explain what to do and what to do.
First, the search terms follow three principles:
( 1 ) relevance
Example: you sell popcorn machine, you can't fill in terms of the terms " ice cream, bakery ". Normal search terms should do this:
Jacketed fiber: " nail dr.pounder, nail puller, ripping tool ",
( fiberglass gripper, pry, pry, grab, etc. ) because these are synonyms, and are the search terms that the customer may use to find this item
( 2 ) adapting to the characteristics of the system algorithm
The most prominent feature: Amazon will not give preferential treatment to those keywords that appear more than once. So if a keyword appears in your title, bullets, description, you don't have to put it in search terms. For example, " color, color, colors, colors," don't appear punctuation, dash, comma, conjunction, etc. The system basically seeks for a string of unique related nouns and adjectives.
Second, this string should be in English logical order. There's an example: when a customer wants to buy a teddy bear, it's more likely to search for big stuffed teddy bears, not teddy bears.
Finally, it is emphasized that the terms of the search terms should be original, do not punctuation, have reasonable logical structure, limited number of characters, different category requirements are not the same. Usually, these requirements can be found in bestseller central.
Guo remarks: the second point is the logical structure of English, you want to sell the product to foreigners on the results of their language expression habit and search preferences, the English foundation is better oh, at least to ensure grammar and logic institutions are normal.
( 3 ) non – subjective words
Example: the product is " wood bamboo temple wayfarer sunglasses green frame ", and then you put" amazing, good quality, trendy fashion 2014, best seller, " in search terms, which is not allowed. The subjectivity and objectivity of the words should grasp the proper proportion.
You can publish topics related to the product, such as Amazon says " time travel" is an acceptable term for " the shadow beast. ".
In short: don't use strong words, such as the evaluation of products, the quality of products or the emergence of bestseller lists. Adhere to objective principles. Pointed out the characteristics related to the product.