Heard many sellers complain, do not do advertising is to die, do advertising is to die, the cost of advertising is white, do not have any effect on sales? Ppc said that the sales of the product is not good, I don't want to back, low click rate, conversion rate, sales volume can only explain your PPC advertising when the method is wrong.
To be a big seller of Amazon, it is necessary to learn how to put PPC advertising, not only to grasp the background to set up the process, more important is to understand the skills of advertising. For most sellers, in PPC advertising, it is expected to bring higher output with lower input.
Amazon PPC ( pay per click ) ads are similar to the click Baidu bid promotion or clean out treasure to train, the PPC ads will be displayed in the search results page, right window and related commodity promotion columns, the role is to get more exposure of the product to enhance sales.聽
When you first advertise, it is recommended to select an automatic advertisement. when you are familiar with the product, clearly know all the features of the product, and know the search habits of the target crowd, the key words can be set manually, there is a broad ( wide matching ), phrase ( phrase matching ), exact ( exact match ). In general, use a wide match, find the conversion rate to teach high key words, you can set these keywords to precision matching, phrase matching. If the number of keywords is very large, be sure to test the effect of each word, from which to choose the best quality advertising.
1.premise conditions for the release of PPC
First, the listing listing must be a buybox owner, otherwise it cannot be put on;
Second, if the account is normal, if the Amazon account itself is not normal, such as the initiation of a – to – z, high cancellation of orders, high rate of claims, etc., Amazon will prohibit you from advertising PPC advertising;
Finally, the budget, note that if you do not own advertising budget, Amazon will not help you do free advertising!
the selection rule of precision key words
To make a good job of PPC advertising, first of all, you have to choose the key words. How to filter, may wish to consider the following:
Create a keyword list
If you're not sure which keywords to use, you can add those words that are directly related to your product, and you can also try to search some product keywords in Google to see other related searches that pop up in the search box.
In addition, there are keyword tools available, such as Google keyword planner, and some third-party software such as SEM, moz, and spyfu.
Estimate the budget and bid
Although no one is sure how much to bid before the actual launch, you can use keyword research tools to help estimate daily budgets and bids, such as Google keyword planners.
In the launch of new PPC advertising, although the use of widely matching can increase the exposure rate, but as you accumulate more advertising data, you may consider using phrase matching and accurate matching to reduce costs and improve correlation.
Focus on the common search terms used by customers to search for products, and these common search terms are the way you know about the buyer. Viewing these common search terms will not only provide you with more keyword tips, but you can also use these search terms in your PPC ads.
The advertising location must be relevant to the customer's search, which is also an important factor in the quality score. Google uses the quality score to determine your advertising location, 1 point correlation is poor, 10 points correlation is better. To get a high score, make sure you bid for the relevant keywords, write an attractive advertisement, and provide the log-in page that allows the customer to have a good experience.
When you look at the search terms associated with your keywords, you may also encounter some not search terms that will lead to not clicks and lower conversion rates, using the negative keywords. By pooling the negative keywords, add them to the negative keywords list so that your ads will not be displayed when the customer enters these negative keywords for search
3. how much is a acos? How do you increase CTR?
Acos, is the proportion of the cost and sales revenue of advertising in the Amazon. In the optimization, the seller can compare the actual acos and target acos percentage, the percentage of acos generally takes the product's gross margin as the upper limit.
Ctr is too low, for the advertising booth, competitiveness, is a very bad reflection, so the effect of advertising and booth will be greatly reduced. Like Amazon feels like giving you a chance, but you don't do your best, you don't have a chance, then they won't give you a second chance. Ctr low solution: change the main drawing of the eye
Summary: although there are some risks and cost input, but doing PPC advertising does bring about a lot of traffic and exposure to the seller. It applies to competitive small, high profit products, because even if 100 clicks produce only one order, the SKU profit is enough to fill the advertising investment; Conversely, if a click requires an n order to be low, then there is no need for input.
In the beginning to use PPC advertising, sometimes may be a bit confused, if you can advance the keyword research, do some targeted, can have a good start.