Three basic conditions for advertising in the Amazon
Advertising is one of the important ways of draining the Amazon. good advertising can bring a lot of traffic to the store, but this is not the right way for all Amazon sellers.
Based on years of operational experience, sky has consolidated three points to meet the needs of advertising, and Amazon sellers can determine whether the store can meet the following conditions.
First, see if your listing has a buybox, which is the beginning and the source of power.
Second, see your listing has not received praise and favorable comments, this is the premise of advertising.
" if listing doesn't have much credit and favorable comments, it doesn't make sense to spend more money on advertising. " sky said. Even if the keywords are accurate, the information is complete, but because there is no favorable feedback or bad feedback, even if Amazon helps you push the product to the front page, the customer will run away directly after seeing only one or two low positive feedback or high praise, and the conversion will become lower. So when placing ads on Amazon, make sure that listing has enough positive rating and a high rating of at least 5 – 10 reviews.
Third, see if the quality of your listing is complete, including title, classification, short description, long description.
The information is incomplete listing, even if the customer clicks a lot, but its conversion rate may be lower. At the same time, it is important to note that Amazon crawl data, incomplete listing will not be placed in the front end. If the ads are not listed in front or even the front page, the CTR will be very low, for the seller will be a loss.
Sky finally added: " if the above three points are not met, advertising is a waste of money! ". ”
How to put the advertisement in the Amazon station?
Amazon sellers in judging their listing, stores meet the basic conditions of the Amazon to put advertising on the basic conditions, how to proceed to the next operation? What are the specific steps of advertising? How does the time of manual delivery and automatic advertising take control? What details do you need to pay attention to in the operation? On the above questions, sky has made a detailed answer:
A, with regard to the time of manual and automatic advertising of advertising, the control is to be automatically put into 15 days, then the manual delivery, and the operation after the automatic release must accumulate a number of review, at least not less than 10 of the review, so the effect is better.
B, manual ads must choose to add their own keywords, upload their own keywords to upload their products, so you can test the keywords in the background of the seller, see the effect of keywords – there is no exposure, there is no click rate, can play a leading role in the late optimization of listing.
C, see if there are buybox, background performance, keyword accuracy, whether the flow is accurate, if the classification is accurate, if the above conditions, advertising can be on the first page to improve the product ranking.
D, the last point is also crucial, the seller to download the report, see how many other people spend on the front page, so as to adjust their bidding.
Optimization of advertisement placement in Amazon
What is the purpose of the seller's advertising on Amazon? Someone will answer: " the ultimate goal of advertising is to increase sales. ". " such an answer is certainly no problem, but relatively less specific. Sky believes that Amazon sellers in the station to put advertising, different stages of their purpose is not the same – " early realization of high click, high conversion, to late implementation of low click, high conversion. ". ”
Advertising after the launch, may also appear a variety of unsatisfactory situation, so the late optimization adjustment is also very necessary. Sky lists two common phenomena after advertising, one is high – click, low – conversion; The other is low click, low conversion.
For the " high – click, low – conversion" situation, the seller needs to increase review, adjust the price of the product, but also optimize the keywords, optimize the product details; When there is " low click, low conversion ", the seller will have to increase the price, in the optimization of key words, but also to consider whether to change the main diagram.
About Amazon PPC advertising, sky gives the seller advice
" the most important thing is patience on Amazon. Sky said, " one thing we have to notice is that most of the Amazon PPC ads are losing money at the beginning. ”
It is understood that Amazon PPC has a strange rule: when the seller's station is ranked higher, or the seller's conversion rate is relatively high, its PPC price will become relatively low. So when your ad runs for a period of time, your ranking and conversion rate will be improved, and your advertising costs will be down.
Sky wants the seller to bear in mind: the longer the advertising time, the better the effect, and don't start to see the high cost of advertising input, and the advertising is turned off. Amazon PPC advertising, in addition to the flow of traffic, the product of the ranking also has a certain help. The same product, advertising and non – advertising, the rankings will be very different.
Amazon drainage, in addition to its own advertising, also through the slick deals to drain, improve product sales
The slick deals, or SD, is the largest and most influential discount information sharing platform in the United States. Sd is one of Amazon's most direct marketing campaigns, and is a good helper for Amazon sellers to promote drainage and create Moldbaby.