What do you think about Amazon ad PPC? How do Amazon PPC ads choose the word? This is a problem for many Amazon sellers.
But when the seller decides to put PPC ads, this is a trend, meaning that you don't wait for the traffic at last, but go out!
We all know that in Amazon advertising, there are three matching ways for the launch of manual ads: broad, ( broadly matching ) phrase ( phrase matching ) and exact ( exact match ), so what is the difference between them?
Keywords Amazon. PPC advertising keywords match type:
Broad – wide fit
Broad ( widely matched ): matching conditions are that search keywords fully contain the promotion keywords, allowing partial literal order reversal or interval, is the most broad matching method. The system may extend the matching conditions, extend to synonyms, synonyms, related words, and phrases containing key words.
It means showing users your ads on a broad basis, and if you set up a wide match, when the customer searches with the words you set, your product will be displayed; When the customer uses the keyword related to your set, your product advertising will also be displayed.
- phrase ( phrase matching )
Allowing you to narrow the target search term to a specific phrase, a typical feature of the phrase matching is to allow you to grasp the order of the words, and the words that the buyer searches for need to be aligned with the words you set.
For example, you set the cup, in the way of phrase matching, if the customer search term is fashion, your advertisement will be displayed in the search results.
Exact ( exact match )
Is the complete one – mode matching method, the search terms must be completed with the keywords, and the advertisement will display; If you set the keyword of an ad to fashion, only when the customer searches for fashion will your product be displayed
How should Amazon PPC ads choose?
Don't choose too many keywords
In the selection of key words, do not recommend too many keywords, the more selected, it means that there will inevitably be some pan – word.
For example, the term " iphone ", such as the word" iphone ", will be raised very high, and with more people, more competition, if your product is not characteristic, it is a common cup, there is no big advantage, there is no big profit space, then the proposal is not necessary, because the competition is only big, the price is high, advertising efficiency is not high.
Choose the words to choose the precise keywords
Choose words to choose the precise keywords, what kind of words are the precise keywords, is the most consistent with the product attributes keywords. Because through the accurate keyword search of the customer, the conversion is relatively high, advertising efficiency is also the best.
don't be too long to describe the key words
So if the keyword is too long, it is not good for the customer search. Think about what our usual search habit on a treasure is like, few people use a sentence to search this product, because in the Amazon search box input keywords, when normal every keyword input, the system will appear corresponding words in the drop-down options, the searcher can make a choice for their own needs, and may be led by the Amazon's associated words;