Amazon is the world's largest shopping search engine, your product keywords ranking will bring you huge natural flow. Keyword search rankings are extremely competitive, so it is important for sellers to use efficient marketing strategies to enhance Amazon's search rankings for natural traffic.
Remember, Amazon's goal is to make more money.
So when users search for keyword search, the Amazon search algorithm not only takes into account the relevance of the keyword, but also considers other important factors, two of which are the most important, they are:
A sales B continuation of the list
So you need to use AMZ Tracker's promotions ( art deal community ) to make strategic promotions to boost your sales. This deal community allows you to find a large group of buyers who buy discounted goods.
According to Amazon search algorithm, promotion can not only improve sales, but also can achieve a continuous list of products to improve the search rankings.
If you want to make full use of the product promotion, you need to follow these three steps:
1. make sure the Amazon background keyword is set correctly
2. use the Amazon tracker to promote the product
3. to make the advertisement of PPC in the station
Now I will give you details of every step of the promotion, through examples let you quickly grasp the sales promotion skills, improve your keyword search rankings, dominate the market!
Search terms keyword bar
Although the customer does not see your background, please do not ignore it because it is important to your keyword optimization. Amazon seller center has a lot of places to provide additional information, the keyword column is the most important.
There are several suggestions for optimizing the keyword column below:
Make full use of the Amazon space, filling each column of 1000 letters.
You just need to add each phrase once, focusing on short and long tail keywords
Don't use commas or quotation marks, use synonyms of keywords, plural or singular variants.
Use PPC to find the highest conversion key words to add to your keyword column.
The keyword section and the keyword column are important for proving to Amazon the relevance of your products and keywords, please remember to fill each column in the background and optimize it fully.
Use amz's promotions ( art deal community ) to promote sales
When you finish the product page optimization, make the full preparation, you can proceed to the next step. Below I will teach you how to use the amz tracker center to promote sales.
A winning strategy to optimize your product page and improve your keyword ranking contains the following steps:
To control the sales of competitors
Keep track of your product data
After becoming a member of the Amazon tracker, let's start the first product promotion.
make a casual demonstration of one's capability
For the first time, I suggested using the " drip strategy ": the first five days of promotion, eight preferential codes per day, a total of 40 discount codes.
While 40 sales may not be too helpful in raising the rankings ( your rankings are also relevant to market competition ), 40 sales can show the potential benefits of setting your background keywords to your product.
If you notice that your keyword is not big on the product ranking, maybe these keywords are too competitive, so you need to consider some new keywords.
When you complete the keyword optimization and product page optimization, the next step is to use a continuous list to get the rankings.
So here you are, you may ask, how long does the promotion need to do? Once your sales speed drops, Amazon will notice and lower your search rankings. So we suggest the promotion to do your product has enough natural sales.
So what do you do? Here are two things you need to master:
1. your daily natural sales
2. competitor's day sales data
You can get your sales data at Amazon's seller's center, and use Amazon tacker to get sales data from competitors. Alternatively, you can use unicorn smasher tools presented by Amazon trackers to estimate sales.
In general, the acceleration phase is used to improve the daily sales of your products, and strengthen the competitiveness of your products.
explain in detail
For example, suppose your competitor sells 20 per day, you are 14, which means that you and his sales of 6 each day, in order to catch up with your opponent, your sales must increase at least 6 per day.聽
In this case, you need to do 4 weeks of promotion and send 168 promotions at a low discount
6 / days * 7 days = 42
42 / week * 4 weeks = 168
Promotion pricing can be priced to the art deal community for reference to competitive pricing.
Start – up PPC
Our goal is to optimize your product background data and increase your sales and sales speed so your keyword search is up.
To achieve this goal, we need to know:
Why are these days slow?
What is the secret to improving the speed of sales?
Now, the last step in promoting continued sales is to do the PPC ads in the station.
There are two types of Amazon PPC advertising: automatic and manual
Manual PPC allows you to fully control your keyword placement, powerful, and can enhance the role of high conversion keywords. But at first, you may not know which keywords are high.
So I suggest starting with automatic PPC. Open automatic PPC, Amazon for you to select keywords, you only need to set the start date and end date.
You can access your PPC management interface and view your keyword reports to see which of these keywords are best.
At the same time, watch Amazon for your choice of keywords, this is a good opportunity to know if the correct keyword set. If you receive a lot of random and not keywords, this means that Amazon search algorithm does not know what your product is, and you may set the wrong keywords in the background.
Besides, your advertising expenses. Amazon calls this data acos, the advertising cost. Is the percentage of sales and input costs.
PPC is not just a short-term profit, it also allows you to show Amazon that your products are steadily rising sales that go beyond your competitors to improve your search rankings. It can also help you find the highest conversion key words.
Find keywords with the highest conversion rate
After a few weeks of automatic PPC, you can find the lowest acos. Then switch to manual PPC. Manual PPC can explore the potential of good products.
It's a perfect day
The keywords found through PPC can be added to your product listing. This initiative can strengthen your listing optimization to improve your product search rankings.