Amazon listing promotion steps: what should the seller do at all stages?
Amazon is less than listing, so, before and after a product is added, how does the seller promote the promotion of listing? From an Amazon group to see the sale of the seller to share the steps to share, paste it for reference.
Before we hit the shelves:
( 1 ) pricing: analysis of the price of similar products, and the formulation of internal cost.
( 2 ) Copywriting
1, kw screening, incorporating listing, title, BP / desc / st.
2, analyze the listing of the similar products to p50. Summary of good and poor review. high frequency integration into the programme, and to explain.聽
( 3 ) pictures
1. photograph, copy, confirm
2. refer to bs copy pictures
3, emergency products to take factory picture emergency
4, each chart needs to reflect the product highlights and text description ( except shoutu )
Scene picture, family photo at least two
6, prepare the bec ( a + ) picture material
( 4 ) the time of racking
Confirm that 100 % of the items in the BOM ( sample orders ) list are returned. Charged products 3 days in advance.
added to the shelves:
1. category selection: identify the product segmentation categories in advance, and avoid the data accumulation loss due to adjustment category after the catalog is added.
2, transfer FBA: Putaway FBA, arrange shipment.
3, following the push: FBA tuotou on the night of the FBA tuotou request to the FBA team immediately on the shelves.
The first week
1. reviewer evaluation
Professional evaluation of the product upload video or text evaluation content, the first round of 30 review ( 20 VP, 10 non – VP, 10 FBA ). At least 3 – 4 groups of pictures, 3 videos, pay attention to the rating.
Depending on the product, the product unique selling points and peer review to ask questions. In addition to the seller reply, the appropriate use of the buyer account to reply.
Manual and automatic advertising, by optimizing keywords to improve the frequency of products in the search page.
4, the optimal matching of listing
According to the word of PPC run, fill in the search term adjustment copy, add kw into listing, title, BP, desp / st.
5. give away
According to 1: 50 / 1: 300 / 1: 500 / 1: 1000, the third and fourth rounds give away are forwarded, and the winning bid is purchased at the bottom of code price ( cost price ).
Contacts outside the station deals with deals to ensure that there are two external drainage within 14 days.
7, new release
Increase sales orders for the first week with a variety of options, a hot new release.
The Facebook deals group ads are in sync.
9. ebc page making
Previous review of pictures and videos as ebc ( a + ) material, the real display of product highlights and customer use.
Fbm and FBA, fbm uses scalping, and FBA orders can be done in code using Amazon trackers and Facebook groups.
the second week
Continue to increase the review. second review number to at least 60 +, of which at least 8 have pictures, 3 video.聽
For a second round of Station deals ( separate from the first round ) – duo products
3. there is a continuous increase in QA
Professional questions and answers to the product – one day a day, two days a day, week one.
4, wish – week 3
Add the add to wish list number of 5 stars, once every 2 days.
5. LD application
6. PPC adjustment
For the first week of PPC performance analysis, adjustment, better for the first week of PPC performance analysis, adjustment, optimization.
the third week
1. forum blog
External professional forums, blog promotion – processing later, depending on the operation.聽
Contact Yu to be corresponding to the big v invitation correspondence v, invite free gift evaluation and upload corresponding evaluation content – processing later, depending on the operation