About Amazon PPC, you want to know, are in this article
PPC advertisement, as the main marketing method of Amazon station, can bring more traffic to the seller, pull up the sales of the store, and become a necessary operational tool for Moldbaby and daily operation. in the actual application, the seller will encounter various problems. this article, I organized eight questions on the PPC advertising.
Domestic IP users click on my American station PPC ad, will they charge a fee? Log in to your own seller account, search the product launch keywords, and click on your products, will you charge for it?
No matter which country of the IP address click advertising, will be counted and deducted advertising fees. Each seller's account corresponds to a buyer's account, so its own seller's account click on its own advertising, as well.
Same account, same keyword multiple clicks on the same product multiple times, is multiple charges or only one charge? A:
The same IP through the same keyword click the same ad, in 24 natural hours of multiple clicks, will only withhold one fee.
In general, how many keywords is appropriate for an advertising group? A:
The number of key words to be determined by the product itself, some product keywords are more, some products with less keywords, can not be generalized. But the seller can not choose the keywords for keywords, all keywords are set according to: the consumer will use this keyword to find the product, lost the rule, the number of keywords has lost significance.
In what case, the advertisement appears at the main column and the right side of the search page at the same time? A:
The seller puts more than one advertising plan on the same listing, and the ad ranking is almost the same as the location of the main column and the right side of the search page.
Two different products, using the same keyword in the same bid, listing quality is close, will each affect the search rankings? A:
In theory, but not in reality. Because as a seller, it is not possible to determine the precise scores of listing and keywords, and each listing faces thousands of competitors, and a little difference can make two listings stagger.
A wide range of keywords how to bid to make the product appear on the front page? Can you refer to the highest value in the background proposal bidding? Or is it going to be higher than the highest value?
This is almost possible, the bids, the competitors' bids, the quality scores of their own keywords, and the quality of the competitors' keywords are important parameters that affect the ranking of the advertisements, and the changes in these parameters have led to the inability of sellers to lock their listing on the front page of the search results.
As for the proposal bid in the advertising, it is only a rough estimate of the system at the time of the advertising setting according to the seller's own listing on the peace table, it is just a reference.
How to define the order form through advertising? For example: after a customer search, see our product ads, click and add to the shopping cart, but do not generate an order, but in the subsequent login again in the shopping cart to generate an order, so that the advertising order or non – advertising order? A:
The customer clicks on the order purchased within 24 hours after the advertisement, and takes into account the advertising performance order; The customer does not place an order within 24 hours after the customer clicks, or the order purchased after 24 hours is not included in the advertising performance order.
How should the extensive match, phrase match, accurate matching type of advertisement be chosen? At present, in our advertising, each product has about 100 – 150 keywords, basically is widely matched, because click is not high, so there is no other types of matching or increase negative keywords.
But I understand that some of the same key words will be set up a wide range of matching and accurate matching of two forms of advertising, so that the exposure to the impact of advertising? Will it bring greater traffic? A:
First, I think a product set 150 keywords a little more, you can set yourself in the place, do you really use every word of the 150 words to search for your product and then buy it? unable So, you should consider setting keywords from a precise point of view, and each key word is the key word you want to understand.
Second, the widely matching way can get more traffic, if the keyword setting is accurate, wide matching is a good way, but if the keyword set blindly, the widely matching method will also bring a lot of invalid traffic.
Third, as to whether there is a need to set a wide matching and precise matching settings, this depends on whether you are willing to set up two separate advertising plans, and then filter according to the conversion rate.
But in the advertising plan itself, the quality of an advertisement should be returned to the conversion rate, the conversion rate is expected to be a sustainable advertising.