Amazon does this PPC advertising, product sales multiply!
To be a big seller of Amazon, it is necessary to learn how to put on PPC ads, not only to master the process of setting up ads, but more importantly, to understand the skills of advertising, because the settings of the advertising foundation, and can make advertising to achieve the final effect is not an easy thing, this requires the seller to explore for a long time, in-depth study, to introduce the accuracy of the PPC advertising today.
Amazon PPC ( pay per click ) ads are similar to the click Baidu bid promotion or clean out treasure to train, the PPC ads will be displayed in the search results page, right window and related commodity promotion columns, the role is to get more exposure of the product to enhance sales.
First of all, we will solve the keyword selection, the Amazon product keywords are roughly divided into these three categories: name, problem type, description type.
1.Name: this type of general is relatively large and pan – wide keywords, such as cell phone, packet, headset, etc., competition is relatively fierce, if your product has a certain brand effect, sales are very high, and its own economic strength is suitable for the strong push this kind of keywords.
2.Problem - type: these keywords are very precise, usually describe some conditions or your products can solve problems, such as aromatherapy humidifier, apple emergency charger, etc.
3.Description: these keywords often have a high search volume, such as chiffon dresses, handbags, bluetooth headsets.
When you first advertise, it is recommended to select an automatic advertisement. when you are familiar with the product, clearly know all the features of the product, and know the search habits of the target crowd, the key words can be set manually, there is a broad ( wide matching ), phrase ( phrase matching ), exact ( exact match ). In general, use a wide match, find the conversion rate to teach high key words, you can set these keywords to precision matching, phrase matching. If the number of keywords is very large, be sure to test the effect of each word, from which to choose the best quality advertising.
As Amazon novice seller, early launch ads, in different time to search keywords, see if there is your product, so you can know the largest volume of the volume through the final order when, which period of time did not clinch a deal. To improve your input – output ratio, you have to spend the money on the blade, spend the highest time on your product conversion rate, and push the product up as much as possible. Because that's the best time, there will be more buyers to see your product show, and the display is not enough, you have to promote the customer to click on the page, browse after a purchase decision, which needs to optimize the listing, we will be the most important of listing for the three points.
First is the picture, it directly affects CTR, and Be able to the display frequency of PPC, Amazon is not 24 hours to show your product advertising, the search algorithm will according to the user's search click frequency, and the advertising budget price to show the frequency of the high and low, the pictures do not do good will affect the advertising effect in the first time, so before advertising, ask professionals to optimize the picture, if you do not know how to optimize, you can go to see competitors, other e-commerce platform similar product pictures, draw on their advantages.
The second is the title, the quality of the standard is the buyer into the product details page immediately see the results of their desired results, understand whether the product can solve their problems, to eliminate their concerns, for example, you sell electrical appliances, people see waterproof and dustproof at a glance.
Finally, review, it determines the final purchase behavior of the customer, because everyone wants to know the experience of other users to buy products, if the product does not review, do not advertise, even if done is a waste of money.
The PPC ads will eventually return to the product itself, and when you increase the traffic through advertising, only late buyer quality review feedback will continue to improve sales, and this is based on products that can bring substantial changes to your life and solve their problems.