Want Amazon PPC advertising to produce value? The novice seller makes it clear that these points are enough!
Amazon big seller, in addition to the product advantage, the most important or operational capacity. Many novice sellers know that Amazon PPC advertising can bring traffic, but due to lack of operating experience, it will also be bogged down because of high advertising costs.
How to make the Amazon PPC advertising value? The novice seller makes it clear that these points are enough!
1.What is PPC advertising?
PPC advertising is an important means of drainage in the Amazon station, displayed in the search results page, right window and related commodity promotion columns.
The Amazon PPC advertising has been the effective way for new products to quickly gain exposure and accumulate keywords. And when the product enters the stable period, through the PPC advertisement to bring a lot of visits, not only help the seller to win a considerable profit, but also because of continuous click and clinch a deal, raise the rank of the station, and then improve the natural flow.
2.A measure of the advertising effect of PPC
PPC advertising's operational objective is to earn profits and maximize sales performance. Acos is a key indicator used to measure the effectiveness of PPC advertising, referring to the ratio of advertising spending to sales.
It is easy to understand by formula: acos % = advertising spending / sales.
For example, the $ 10 advertising campaign brings sales of $ 50, so the ad campaign's acos is 10 / 50 = 20 %, that is, the seller gets $ 1 in revenue for $ 0.2 per payout.
When the operator begins his trip to the Amazon, there is a need to focus on profit margins and profit and loss, not only on advertising costs, but also on the cost of the principal, logistics, labor, and so on. The seller needs to calculate the profit and loss balance, to set a good target for themselves.
3.How to create PPC advertisements
The setting of the bid method
The bid style of advertising is divided into two types: manual and automatic.
Automatic bid, while saving the operator's energy and time, but the effect is poor. Manual advertising is always in the operator's observation, can change the keyword at any time, adjust the parameters of the keywords, the conversion rate is higher than the automatic advertising, more savings in advertising budget. But manual advertising has a higher demand for operators.
Learn to use the long tail keywords to avoid competition
In advertising, the competition of precision key words, the cost is relatively high, the long tail word because of low heat, the hit is also relatively strong desire to buy the target customers, can better win the transformation, saving advertising costs.
Negative keywords are excluded in time
Negative keywords refers to the low conversion rate in the process of advertising promotion. These words rarely bring benefits to listing, but often waste advertising money because of clicks. These high CTR ( CTR ), but the conversion rate low ( Cr ) keywords need to be removed from the list of advertising keywords in time, updated to a high conversion of keywords.