Singular positive teaches you about Amazon PPC throwing techniques
Do cross-border e-commerce, less than a certain product drainage and exposure skills. In the process of the construction of Amazon explosives, many businesses are bypassing the Amazon's own station advertising. Today, we focus on the need for the Amazon platform PPC and operating skills.
Is your product really suitable for PPC?
So – called PPC ( pay – per – click ), that is what we call " click on the charge ". Compared with the traditional widely spread – net advertising, PPC points more accurate, and click less cost, the conversion is relatively high. However, not all products are suitable for PPC. We suggest that those high – profit products should bid for products, even if 100 clicks produce only one order, and the profits are enough to fill advertising; Conversely, if a click requires an n order to be low, then there is no need for input. Competition is small, the price of high products we recommend priority PPC.
How is PPC going to do?
When you are on the am's PPC, you need to create your ads, name, and grouping, and you can choose both manual and automatic. Am generally will automatically recommend relevant names and words for you, but how you are familiar with your products, we suggest you choose the advertising manually.
Next you will go to the keywords selection, except for the relevant advertising words recommended by the am, you can add them according to the keywords that you think will be searched. Each phrase has its own price. You can add 0.01 to the lowest price of the word, and am will give priority to the high price of the word. When the customer searches for this term, Amazon will give priority to your product.
How to select the keyword exactly?
As we all know, the iphone is popular, so the iphone is the key word for the mobile phone industry
One of the largest phrases, and often such phrases with high unit price, strong competition, if not the product especially has a competitive advantage, most of it is not necessary to choose such a phrase. What we need to do is to characterize and refine it, and generally we recommend the main features of the long tail word + product, such as soft phone case + ultra thin. The more familiar with the difference feature points of your product, the more you can improve the conversion rate of your product because the customer is accurate. Of course, there are 2 premises must be understood: 1, grasp the user's search habits, foreign customers like how to search, what the preference is what must be the business can grasp the 2, using tools to search the most suitable for your product keywords. ( precise and appropriate > large quantities )
A few suggestions
1. use the word extensive carefully. Unless the product is very competitive, often in a short period of time to make you feel pain.
2. don't buy the core words. The core words are often the focus of the industry giants, and the small business and confrontation often do not outweigh the losses.
Try to do effective testing. The first time to release PPC merchants we suggest you start small batch exposure, only enough data can reasonably support the large batch of PPC launch.
4. do not excessive. There are many hot words in the industry, many companies will add these together, often make their products lose bright spots, differentiation and personalization is still the prominent characteristics of their own products.
In a word, " spend money on the blade ", the biggest focus of PPC is still on your marketing cost control and input – output ratio, do not be greedy. To learn more about Amazon practical skills, join the singular positive business school and enjoy a free running expert q & a.