Decryption: the Amazon Amazon product listing keywords scalping keywords scalping
First: basic concepts
Before reading the text, please understand the following basic concepts.
Core words: " high – frequency words, hot words, big words, main words ": about 1 – 2 words in length, referring to more words per day, each industry is different in the division of high-frequency words, this mainly depends on the distribution of search terms in their industry.
Short – tailed word: the length is about 3 to 5 words, and the daily search is under high frequency words, but there are also very good search quantities, which are often more numerous than high-frequency words.
Long tail words [ low frequency words, unpopular words ]: search is not much, but are more accurate words, the demand is very clear words.
Scalping: fake self – shipments, rush sales, and many rely on this to steal bestseller from the unpopular industry.
Brush review: false shipments, or FBA real shipments, through a certain way to manipulate the quantity and quality of product review
Many people confuse scalping with brush review as the same thing, but there are differences in actual operations. As long as scalping according to the normal price, not $ 1 or ultra low discount, is basically safe, but the brush review is not only a violation of u s laws, but also Amazon's focus on action, because of suspected human manipulation.
Second: Loogoos push ranked vs brush Dan chong
The a9 search engine how to determine the keyword ranking, belongs to the Amazon search engine core confidential, outsiders are very difficult to learn, can only based on the common knowledge of SEO to do some basic speculation.
Influencing product ranking factors are divided into two parts: product weight and store weight.
- store weight = the health indicators such as the feedback of the store
From this, we can see that the most important factor affecting the ranking is the conversion rate and the expected conversion rate.
Online a lot of service providers to tweet the keywords on the front page, depending on the expected conversion of the key words, but Amazon has a feature, every important activity before the first to two months is a pause to consider the " expected conversion rate" this factor, and the future trend is " expected conversion" weight will be reduced, so more and more Loogoos company can no longer do the keyword ranking on the home page.
Scalping is the real impact of real conversion, so this ranking is more stable, more real
Third: scalping's choice of key words
Scalping time, the choice of keywords and optimization of rhythm is art. We recommend that you follow the following sequence:
At the same time, for the title of the product, it is recommended to insert more short tail words, the long tail words in the description or bullet points. Because the structure of the long tail and short tail words will basically contain the core high-frequency words, so the high frequency of SEO embedding is a natural process, do not need us to think about ways to pile up high frequency words.
Fourth: scalping's cycle planning
" scalping, the first stage,"
Plan to brush a few sheets a day, buy scalping by what kind of The Long Tail, look for professional scalping, and simulate a real deal. At present, there is a service in the market, they help you to stay in review through $ 1 and sell, help you to rob bestseller. It is dangerous to not recommend that you use that service, and review will be deleted and not cost – effective.
In addition to scalping, the dynamic super services of the Amazon shark or Amazon one can be used to promote real sales outside the station to match our scalping.
About a week later, see which long tail words have been to the front of the first five, which has not been pushed up. Not pushed up, we continue to scalping for these keywords.
" scalping, phase ii,"
The focus of the short tail word, and the last stage did not push the long tail of the first five, to the short tail word that cannot be embedded in the title, can be placed in bullet point. At the same time, the number of scalping is significantly higher than last week, creating an upward trend. This phase lasts about two to three weeks, and three weeks later, observing which short tail are successful and which do not have the first page.
" scalping, phase iii,"
At this stage, the number of scalping is much more than the previous cycle, and the key word focus is placed on the core word + the last stage without a successful short tail word. This period does not require too much attention to the long tail, and it can rely on PPC ads to help you maintain the rankings and visibility of the long tail words.
Special attention: before scalping, the most important premise is:
First, to ensure that the quality of the product is not a problem;
Second, to ensure that the product page has been done to the extreme optimization, including 5 star review has been continued to continue to brush a certain number of brush.
These two points, directly related to the late brush Dan chong can be successful