The listing optimization technique for improving the Amazon flow
Many novice sellers in the new Amazon platform, will face such a situation: no Moldbaby products, no flow! This situation is almost every seller will experience, so what should be done?
In fact, the premise of creating a Moldbaby product is to do good listing, only to the correct optimization of listing, can improve the overall exposure of the product, can also indirectly or directly bring sales to the store.
The measurement criteria of listing
A good listing is the ability to attract users and stimulate the user to order quickly
B you can eliminate all the concerns of buyers and reduce the risk of product shopping
C full content professional, can attract buyers to focus on reading
D can stand in the customer's perspective
E follow Amazon's rules to improve product exposure
1. optimize product titles
Add some added value to the title, such as the advantages of a product or some key factors that are unique.
Add the relevant target keywords in the title. Keyword has a great impact on the search ranking, to consider carefully.
English input method within 200 characters
The first letter of the notional word, the function words such as in, with, the, and, or, etc. not very much
Concise and clear, at the same time to write the key words
The phrases or keywords in the title are best written in the habit of the local people
The bundle of 3 or pack – 3 for sale
The number used Arabic numerals, such as writing " 5" not to write five
The promotion price is replaced in the title with the promotion tool
The following situations will have to be avoided
Using subjective adjectives, such as great, awesome, good quality
Stacking the keywords, jumbled redundant
Use the words etc to make the customer think you don't care
Use html or special characters, such as ( r ), ( c ), ( TM )
Include price, free shipping
2. optimize product picture
Each listing can upload up to nine pictures ( including the standard requirements of the main graph of the Amazon product master diagram ) to ensure that you upload nine pictures.
People are more and more inclined to visual perception, product image directly affects the first impression of consumers on the product, so good product picture effect is very important. Recently, Amazon has introduced the function of inserting video into the picture, and you can also learn about the Amazon open product video features.
3. bullet point
Amazon allows the seller to create a bullet point ( including the product model and other basic information ) for the main function of the product, displayed next to the product picture. The consumer passes bullet points to know the functionality and utility of the product. Adding bullet points is also a good way to attract customers attention. Use keywords in this section to help increase your product ranking.
4. the main function and characteristics of the product
You can add the points that you didn't add to the title to this section, and suggest
adding 5 or more product features and features.
Put yourself in the customer's perspective, think what the customer wants to know? Why do they want to buy your products, and what are your products? Pay attention to the value of the product.
Place the most important features at the top of the list so that consumers can see it at a glance.
Add the customer FAQs to this section and change with the customer's issue changes.
Show all the guarantees you provide for the customer ( such as Amazon a – z security ).
Let your customers know what materials the product is made of, the benefits of this material, and the problems that can be solved.
5. optimize product description
In this section you can elaborate on all the product features mentioned above, the differences between the products, etc.
Don't be too long, keep it between 15 – 25 words.
Discuss the features of the product and the benefits customers will get, and then discuss the product itself and let the guests believe that your product is what they need.
The oral language is more reliable than the rigid written language.
You can use the target keyword, but don't blindly fill it, making the content difficult to understand.
Try to tell your customers about the product in a storytelling way.
6. focus on review
Most of Amazon's sales are based on product sales, and will be viewed once before the purchase of the product. The more praise, the more sales. Therefore, review is also very important for listing.
Amazon's report shows that 10 % – 20 % of buyers will give serious feedback. They leave a bad review for the following three reasons:
1. the speed of logistics is too slow.
2. the goods and pictures are not consistent.
3. send the wrong goods.
But in fact, these are all controllable, so we can select logistics and products in the early days to pay attention. The seller can provide a detailed after-sales contact in the product packaging, making it easy for the buyer to contact. Or to carry a beautiful small card in the product, is conducive to promote customer retention.
7. optimize search words
You can optimize product keywords directly at the seller central ( seller central ). Are there keywords that are not present in your title or bullet point? You can go to the Amazon back end search field to add relevant keywords, as consumers do not have permission to enter, not to see the words you add, non-technical synonyms and common misspelled words can be added at will.
Make sure that the keywords you enter are unique enough and don't repeat ( examples of " bug spray" and " bug sprays" are duplicates, with only a single complex number ). Fill words ( for example, well ) also to avoid input because they are not included in the scope of consideration.
8. PPC advertising
The placement of advertising in the Amazon is a good way to get traffic, to choose the right kind of advertising, and to create excellent advertising is the golden rule to improve the exposure rate. After the advertising, we should carefully observe its effectiveness, if the effectiveness is not good, we should adjust according to different reasons, and timely cancel some bad advertising, put its budget into good performance advertising. Remember, the ultimate goal of the advertising is to make money, but the advertising is guaranteed not sales, but the exposure rate. " teach you to play with Amazon PPC ads."
9. promotion and seckilling activities
For a large platform such as Amazon, which has considerable passenger traffic, the promotional activities, especially seckilling, will undoubtedly have a very good response, and regularly launch promotional activities or spikes with different products and discounts, not only to increase sales, but also to enhance the visibility of the product, creating opportunities for more customers. Summary analysis of Amazon's various advertising and promotion methods
10. choose different product categories
Some sellers tend to choose a less competitive product category, so they will be more likely to get the label of bestseller because keyword search always exceeds category rankings, rather than focus on the category and focus on keywords. Matters needing attention
Get the prime label;
Make the product evaluation to more than 4 stars as far as possible;
Do not include products in additional products.