Amazon listing optimization topic: PPC keywords how to choose?
When you edit listing, go to more details and find the category item – type. you can categorize the goods appropriately.
Accuracy is the key, and the category must be in line with your merchandise. Your product is to be selected for category and published correctly! )
This will affect your sales, as buyers often browse through the category of goods. If your goods are not related to the category, the buyer can not find your goods. The fastest way to choose a category is to search on Amazon first, to see where your potential competitors are listed under what category of products, and then to make a judgment, as follows:
Scenario 1: if the competitor belongs to the same category and sales are high, the same category is used.
Scenario 2: if the competitors are in the same category, sales are not good, you might want to think about how different things are?
Scenario 3: if competitors are in different categories, look at their monthly sales and find out the correlation between the categories and sales.
In addition, there are two situations on this side to note:
（1 ) if the category does not affect sales, please select a more accurate category to meet the product.
( 2 ) if the category does affect sales, select a category with more sales.
Remember, some of Amazon's products will sell the seller " gated" ( the sales threshold limit ) to sell. You can choose items that do not need to be reviewed, and do not need to be restricted. The most prominent category restrictions include beauty, clothing, and health & personal care. ( beauty, clothing and health and personal care ).
Do you have the Amazon PPC ( pay – per – click ) ad? You should run!
PPC has a positive effect: listing optimization. Through advertising. You can find acos ( advertising cost of sale, the proportion of the cost of advertising in Amazon and the proportion of sales revenue ) below 25 % to see if it can be applied to listing's title, description, headline, and back end keywords ( end keywords ).
For example, I have a customer who sells silicone mats ( silicone baking mats ), and after 3 months of PPC, the key word " silicone pan" ( silica gel baking pan ) earns $ per input of $. The silicone pan is a product different from baking, but it turns out that people searching for a baking pan will also buy the Bake.
So they put the " winning key" on bullet point, presumably saying " the ease of tin foil and the re – usability of a silicone pan ". (" the ease of use of tin foil and the reuse of silica gel trays " ). After this change, they earn more than 55, 000 a day, not bad.
This is based on the " results – based keywords ", and constantly optimize the art of listing. The more ads you run, the better your listing will be. Of course, the premise is that you should be good at summarizing " winning keywords" from advertising and using it to improve listing.
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