Optimize Amazon's listing, and learn this six points is enough
1.The necessity of the optimization of listing
In ancient words, " man makes the man saddle ", and if you compare listing to your outfit, I think there is nothing wrong with it.
In this beautiful age of justice, dress – up, always will not be wrong, your listing page " look good – looking ", will also usher in more customers.
Your listing is not optimized, the picture is still 144 p picture quality, the title is full of characters, bullet point can't hold the customer's pain point, the product description is not to know from where to pin the text, if I were a buyer, why would I buy a seller with such a perfunctory listing? Even if your advertisement Seize my screen, I will not buy your product.
For the optimization of listing, I think planning should be done at the stage of the selection, after all, the selection is a very careful process, and you should do well in the market research, title, picture, bullet point and description. It is no sense to wait until later on listing, and your listing title determines your natural exposure and purchase rate.
To understand the group search habits and grammar habits of your products, the keywords that are searched by the user are the most accurate words, and many of the Amazon's child have local words and phrases that help.
The general title is within 200 characters, concise and clear to write the key words. The first letter of the title should be capitalized, do not write the promotion price in the title. Input method to use the English input method, those that appear garbled title is the use of Chinese input method results.
At the end of the day, please write to the local people at the site of an Amazon site where local talent knows what the local aesthetic is like. Of course, not to be sure to find waiguoren, you can often mix site site Facebook group, and the inside of the waiguoren chat, so you can understand the user data, know their relevant ways, so can write better title
3.Set key words
For key words, you should pay attention to these questions, the proportion of hot words and long tail words is controlled in two to eight, as for the sorting between them is not very particular.
Keyword settings can follow the following ways, the front set of the core key words, followed by the correct long tail keywords, the wrong keywords and long tail keywords, associated keywords.
People don't quite understand the wrong key word " what ", in life, we all meet this kind of situation, input into the search engine is wrong word, the search engine presents to you is the information you want, which is the intelligent information extraction of the search engine. The appropriate settings for some of the wrong keywords can improve your exposure rate.
The product description is within 200 characters with a word limit. When describing a product, it is best to illustrate with an example. The product features should be introduced, the focus is based on the audience characteristics of your products to describe. For example, you sell a skirt, the upper body design is a double straps, or a single sling, there is no belt, belt color, style is not popular in the season; The skirt design is pleated skirt, zipper and length, etc. If you sell a xiaoqingxin skirt, highlight cute, if you buy sexy, focus on the sexy dress, and don't write sexy irrelevant description.
Product pictures need to look for a professional photographer to take photos, take photos of the characteristics of the product, and make full use of the allowed range of no picture. After taking a professional product photo, make sure you open your own free sales thirty account to get more product evaluations.
Buyers review is a focus, can go to search for top reviewer, now a large number of Chinese sellers flocking to Amazon, the u s site top is difficult to contact, the European will be better. The most convenient method is to brush, with picture and video. Before doing the Amazon, the general is their own early brush two 30 review, do their own do QA, after the release of CPC, VP review, deal. When making CPC, it is best to manually set the key words.