The first article on the optimization technique of Amazon listing
( 1 ) what kind of circumstances do you need to optimize the product listing?
In Amazon's operations, listing's optimization is a consistent job, but it doesn't mean it's going to be optimized every day. The optimization itself means to adjust, so to adjust the listing, is because of the product awareness and platform competitors analysis, awareness to do not good enough, not to be in place, not comprehensive, the purpose of adjustment is to make the better of listing. ( 2 ) several dimensions of listing optimization 1. title.
A good title should include brand names ( trademarks, anti – and selling ), core keywords ( the most direct source of search traffic ), scope of application ( accurate guide of target customers ), product features ( material, size, color, characteristics, etc. ) 2. 5 – point description. List the main selling points of the product. Including
- product: specific product name, plus keywords.
- product function
- product features and advantages.
- use. How to optimize? - optimizing thinking
Using 5 – point description, you can quickly catch the eye of the buyer, let the buyer in the fast reading and understanding of the product, to attract buyers to make the purchase.
No waste of gold. Make good use of 5 points, according to the survey results show that most consumers in the purchase of products value of their own use, performance, advantages, materials, and so on. But some sellers write these directly to the product description, and the location is down, so we want to pass the information to the consumer at the first time in the 5 – point description.
- pay attention to format, clean and tidy.
- a number of key words to attract sellers 3. pictures.
Have at least four to five high quality photos to enhance the customer experience. Adding a film will make your merchandise stand out in your competitors
Amazon's guidelines for images include:
1. must be pure white background, cannot have any text description or watermark.
2. the commodity must cover at least 80 % of the entire image.
3. do not accept any pictures or illustrations.
4. the pixel of recommendation 1001 x 1001 can see the details of the commodity. 4. describe.
Try different descriptions to find out which is the best way to improve the turnover rate. 5. search for keywords.
Search keywords are important factors affecting the listing search ranking, and the importance is self – evident. The optimization of key words is also very, very important.
- basic requirements for filling out the key words
The spelling must be correct, which is a basic requirement. Keyword can be filled with words, phrases, long tail words, hot words. The key words with high relevance are placed in the front, and it is best not to repeat the title with the title.
- keyword filling method
The first type, 5 lines of search keywords all fill in only one word or a phrase. A total of five keywords, this method of keyword precision, to match the search keywords completely.
The second kind, uses the ci hai tactics.
Fill in the key words with symbols or spaces.
( 3 ) the frequency of listing adjustment
For every adjustment of listing, the system will make a new algorithm based on the new listing information, and if the adjustment is in line with the platform's algorithm, listing will be promoted. On the contrary, it may lead to a decline in the ranking. At the same time, the platform every time adjustment, there is a certain time interval and time lag, so the adjustment of listing must grasp the rhythm, not too frequent. It is recommended that once a week, adjust the observation one week, to see the sales and ranking of listing, and then decide whether to make the next adjustment.