90 % of Amazon's new sellers have stepped in to optimize the minefield
How to improve the sales of Amazon products, the first thought is to optimize listing, feel optimized listing is omnipotent, can help the product ranking fast rise, increase conversion, can not deny that the role of listing is very large, but the product is not at all times need to optimize listing, and also need to do data analysis, master certain operation skills, if you suddenly come up with an idea, will adjust the listing, that is not optimization, that is sth over and over again, the following are some common mined areas:
1.Keywords piling up of key words
In other search platforms, a certain amount of duplicate keys and phrases contribute to the ascent of the rankings, but on the Amazon platform, you don't need to stack too many keywords in listing. a mistake that many Amazon newcomers might easily make is that the product title is made of various types of keywords, and there is no logical title that will confuse consumers about what you sell, and the product title must be consistent and readable.
Before the product is added to the shelves, you need to conduct market research, through some tool software to find out the product keywords, and then according to the consumer search product custom, reasonably put the keywords in the title, description, the importance of the key words: title – > short description – > long description – > sarch terms.
For " search terms ", if the keywords already include title, brand, manufacturer, and UPC, then you don't need to set it on your search terms, which will only waste some of the extra keywords that will bring traffic, as the seller you have to stand in the buyer's position as far as possible, what will the buyer search for to find the product.
Amazon platform similar products are very many, many sellers for convenience of convenience, direct the title of other people to apply, make a change of words, the product is so uniform, how can you let the buyer find you?
To highlight the product features and stand out from the same product, you should use the editor's medium and long term effective rule: answer " why buy? " given the reason the user buys your product, if the product is a shoe, you can slip it, if it is a watch, you can waterproof, and when the user scrolls the search results page to see your title, the child grabs their attention and solves their pain points.
3.grammatical logic errors
One mistake for novice sellers is that you don't have a thorough review of the listing process, writing the listing information directly in the " add a product" area, and uploading the page to the Amazon platform after you enter the information.
When you write listing, you must use the custom to write product copy according to the different site user language, if the product copy statement structure and grammar mistakes, this will eliminate some of the Amazon buyers purchase desire, because you do not pay attention to the product listing, how can let other people pay attention to your products?
Novice sellers want to understand that only when the sales of the product continue to slump or fall sharply, the listing needs to be optimized. In the optimization, in addition to avoid these minefields, but also to carry out data tracking, test the adjustment of different key words on product ranking, conversion rate, and ultimately achieve the purpose of promoting sales.