Four ways to optimize the listing of Amazon listing
Today, 55 % of online shoppers search for goods directly on Amazon, rather than through Google. Therefore, creating quality Amazon listing content is critical to the seller.
Fortunately, Amazon has provided a lot of tools and procedures to minimize the energy and time consumed by the seller listing content optimization, only need to know some knowledge, spend a certain amount of energy to create high-quality listing, can get a lot of transformation. The following will describe how to create attractive listing to drive potential customer consumption.
1. " enter" the customer's heart
There are a large number of variants and brands available on Amazon. There are several simple ways to ensure that your asin ( Amazon commodity number ) is the preferred shopper. But the basis for using these methods is that you have to enter the customer's heart to understand their ideas and needs from the perspective of consumers.
First, quickly search the Amazon for the goods you want to buy, open several different listing, and jot down your feelings. What kind of listing attracts your eyes? Which listing attracts you to continue to read? Try to describe the content of your product listing, visual elements, and why this listing allows you to give up other products
2. pay attention to basic work
Imagine you are a web shopper ( at break time shopping ), do you click on a cluttered, short or too long product title? If the product main chart is fuzzy, would you like to click view? Improper handling of these basic elements will send bad signals to consumers, such as your store is not trustworthy. Here are a few basic content and style to note:
( 1 ) title
If the product is a well-known brand, including the brand name in the title, plus a few key product details and product name, will make your customer better identify the product. You can add commas and parentheses where you need them to make the customer more visible. Note that the title is not filled with keywords, which is dangerous and not professional. The title is as much as 500 characters ( the Amazon title limit ), which will help your product rankings. In addition, several key product details of the order also need to consider, do not randomly stack keywords.
( 2 ) bullet point
Amazon allows the seller to create a bullet point ( including the product model and other basic information ) for the main function of the product, displayed next to the product picture. The consumer passes bullet points to know the functionality and utility of the product. Adding bullet points is also a good way to attract customers attention. Use keywords in this section to help increase your product ranking.
( 3 ) product description
Some sellers are content to add the list of bulleted lists and often forget to enter the product description ( below the product page ). The authoring of product descriptions can meet consumer expectations that want to see some content in the region. If your product has some unique stories, show it here!
3. use the Amazon graphics and text brand description function
The ebc will make your picture look more beautiful, the product description is more organized, more specific, can effectively improve the user experience, and the overall attractiveness will also be improved. If you value the building of brand and reputation, the ebc will help you closer to your goal.
But if your focus is on conversion, you can ignore the ebc directly. Because there is no evidence that the ebc has any practical effect on improving the conversion rate. Moreover, the most disappointing part of ebc for sellers who are in urgent need of conversion is that the enhanced content will not be indexed by Amazon, which means that the seller's effort to strengthen content will not have any positive impact on the rankings.
In addition, some sellers think Amazon a + content will be better. In fact, the advantages of a + content are similar to the ebc, and the disadvantages are the same, although there is some evidence that a + content can improve the turnover of the seller.
4.optimize search words
You can optimize product keywords directly at the seller central ( seller central ). Are there keywords that are not present in your title or bullet point? You can go to the Amazon back end search field to add relevant keywords, as consumers do not have permission to enter, not to see the words you add, non-technical synonyms and common misspelled words can be added at will.
Make sure that the keywords you enter are unique enough and don't repeat ( examples of " bug spray" and " bug sprays" are duplicates, with only a single complex number ). Fill words ( for example, well ) also to avoid input because they are not included in the scope of consideration. In addition, sonar is a good free keyword survey tool, worth a look.
Whether in Amazon or other sites, high conversion comes from good content. As a seller, you need to know the potential rules of the Amazon search engine, how to create attractive listing, and so on, to maximize the click rate and conversion of goods.