Our goal to optimize listing is: explode! A bursting list!
Listing refers to the store that contains products, including title, price, transportation, freight, item description, item picture, item status, payment method, and so on.
For listing optimization, I believe that every seller can say many of their own points and views, and the optimization of listing includes photo shoot and display, the matching of the main drawing, the combination of key words and selling points, characteristics, the content extraction of the five elements, the writing and format of product description, the collection, sorting and arrangement of search terms, the layout of the ebc content ( a + page ) and so on.
But knowing is one thing, how to do it is one thing, many sellers are not careful when publishing products, often appear some obvious mistakes, the page is not beautiful, even the spelling mistakes and the number of errors, light will result in a loss received bad review, a serious risk may lead to a listing potential of listing become a Unsalable product, without compensation.
About the title
The premise is to ensure that the information is correct, but not only to these, but also to a good title, as we write a composition before, the good title has been more than half a success, at least a customer first glance at the product is not what they want, the title is not too long, the title is not too long, the title is as short as possible, but according to the title is very short, the products are often brand – backed, the products themselves are the line of well-known brand, so the general title is still the title of the waist, the combination of key words and selling points. Reference formula: core keyword + brand + highlight + material + minor features + attribute [ size / capacity / color / quantity, etc. ].
Amazon's demand for the main graph is white, but some sellers are always ignoring the size of the picture. if a picture is too large, it will be very slow to open at the mobile end. there is a study showing that if you don't open a picture for three seconds, the turnover rate will drop more than 60 %, so you must remember to determine a suitable size, you can refer to other vendors, according to Amazon for image size of the basic requirements of 500 * 500 pixels
Precise positioning of the attributes related to your products can be gleaned from the purchase of the Amazon homepage search box drop-down menu, as well as Google trends or other keyword tools to collect and position the keyword hotness you want to use.
The seller in the process must not be greedy, suitable for themselves, do not duplicate the keywords, in fact, add is also white, and can not increase the probability of the commodity being searched.
Don't intentionally add words or brands that are not related to your product for the top of your search. The spelling of English must be correct. Also, try not to use the professional abbreviations that buyers don't understand
About product description
Instead of completely imitating others, highlighting the characteristics and advantages of your products, you can learn from the peer review of review, which contains a lot of useful information, with careful analysis of each bad feedback, you will naturally find the customer dissatisfaction with existing products, these unsatisfactory points extracted, optimized processing, with accurate expression, will become the most persuasive language in the consumer's innermost feelings of the most persuasive language. This can be obtained to enable consumers to understand and accept the language to gain recognition and resonance.