How to maintain the listing, grasp the opportunity to promote the Amazon
Many Amazon sellers of friends do outside promotion is to rush sales, do external drainage, but considering the listing of listing after the risk of decline, they are hesitant … next to share is how to grasp the timing of the promotion, and how to maintain the rankings after the promotion?
The opportunity to spread out the Amazon
1. medium – term phase of new products;
2. the stage of encountering a bottleneck. At this stage of the station sales stagnation, optimize listing, increase the advertising budget is not good, this time to promote the promotion of the outside can have a good effect;
3. busy seasons. For example, in the near future prime day, in the Amazon in the strong promotion of this stage, if the homeopathy for the promotion of the station, will be half the effort multiplier effect. Regardless of the station, you must understand the flow of the platform.
4. when the platform traffic burst, such as kaixueji, Halloween, heiwu and so on, all of the festivals are a good time for us to promote the outside.
5. to realize that outreach is not a " patent" for sale, and that when your competitors are not getting out of the station, you should do it and " take the pit ", which may be able to run in front of your opponent if you don't have to spend too much time and energy.
In addition to looking at the time, also want to make sure that you do the outside promotion purpose, is to rush sales? Or is it for brand promotion? There is something to do with it. For example, in order to rush sales, choose to do the deal station, which is the most intuitive, the most simple and brutal.
The network Monday is the largest time in the second half of the year, when the platform will be vigorously promoted to introduce traffic to the platform, which is the best time for Amazon sellers to expose the brand. Every year at this time, there are many new brands to be found by consumers, and if there is a long way before this, do stand out, the effect will be very good.
How to maintain the ranking after the promotion?
Many of the seller's friends do outside promotion is to flush the sales, do external drainage, but considering the listing of the listing of the risk of the decline, is also a big concern for them.
Suppose there is a new product, to the mid – term of the new product, there has been a considerable review, this time through the station to get the best seller sign, so how should the station should be how to maintain?
Amazon station advertising to keep doing, the product of the listing optimization should also be done, if the operation of the station to achieve the extreme, and planning to the station seckilling and advertising, follow-up product sales will be stable.
It should be recognized that the promotion of external promotion is only a catalyst for the promotion of sales in the station., it is not a decisive factor., only if it works well inside and outside the station, can it really play the role of promotion outside the station so that the products can be made well.
To do Amazon is to spell out the details of the details, the promotion is to attract traffic, promote sales, ultimately to maintain the ranking of the means ultimately to the station listing, planning when to do outside promotion, further stable conversion and sales, and the continuous accumulation of review and feedback, so the virtuous cycle, is the real maintenance of the Amazon method and means.