In the Amazon operation, the optimization of listing is a consistent job, a good listing will have good sales, want to do Amazon, to do good product listing is essential. With regard to the optimization of listing, I summarized the following points:
1.Write a good title
A good title should include brand names ( trademarks, anti – and selling ), core keywords ( the most direct search traffic source ), scope of application ( accurate guide of target customers ), product features ( material, size, color, characteristics, etc. ), and can also significantly improve product exposure and purchase rate. Pay attention to the search habits and grammar habits of the consumer groups and audience that your products face. the keywords are the most accurate. many of the child are local phrases and expressions.
Reference format: brand name + core keyword + ( feature word / function word / attribute word ) + other
1. number of characters: not more than 200 ( 80 ) characters
2. don't use: hot sale, new arrival, promotion, free shipping, etc. marketing language
3. not burdensome, not overlapping
4. capital letters ( in addition to the prepositional article for, with, and, of, or, etc. ), do not all capitals
5. don't make a spelling mistake
6. with or without punctuation, do not use special symbols such as: $,? ,! ); and ：
7. the measuring unit shall be fully spelled out ( e.g ounce, inch, gram, etc. )
2.optimizing the picture
1. must be a picture of the product sold;
2. the main figure shall be white background ( RGB: 255, 255, 255 );
3. the main drawing shall be a true product drawing, no accessories / watermarks / illustrations / logo / no relevant text;
4. the product must occupy more than 85 % of the picture blank;
5. the pixel requirements are more than 1000 * 1000;
6. picture format: JPEG (. jpg ), tiff (. TIF ). org (. gif ) format;
7. product clear, 100 % display, do not border;
1. keyword characters: 1000 characters per line, 5 lines
2. the name of the well-known brand cannot be abused
3. non – coherent keywords cannot be misused
4. do not reuse the keywords in the title
5. the key words are separated by a comma or a space
4.Characteristics of five elements
1. according to the products, refine five characteristics highlights, highlight the focus, selling points and differences.
2. pay attention to sorting, the most important information on the buyer's most advantageous position to the front.
3. each feature is placed at the beginning of the sentence with words and phrases.
4. the words at the beginning of the sentence can be distinguished in all capitals.
5. each feature should not be too short, nor too long, in two or a half or three rows and a half.
6. on the basis of the sentence smooth, combine the key words.
Product description is an extension and supplement of the five elements:
1. have greater flexibility and freedom, and try to write out product features, functions, etc.
2. the overall content is moderately good, not too long or too short.
3. the product description can be a combination of long tail words and brand protection words.
4. set up the template, use bold and blank line spacing to ensure that the entire description page is beautiful and generous.
5. the description of the shop listings is consistent.
6. use html code: wrap label < br > ： < b > bold label < / b >.
6.Focus on review
Amazon is a platform that focuses on the user experience, and many buyers will decide which products to purchase based on review, so review is also important for listing. Amazon's report shows that 10 % – 20 % of buyers will give serious feedback.
They leave a bad review reason is mainly the following three kinds: 1, the logistics speed is too slow. 2, the commodity is not consistent with the text. 3. the quality of goods. But in fact, these are all controllable, so we can select logistics and products in the early days to pay attention. How to improve the review? The suggestion is that a special reviewer can be found in the early stage to obtain review, but they are generally more practical and realistic, so the quality of the product itself can not be ignored.