How important is Amazon Li siting to have more to say, without the cornerstone, how to achieve the high – rise building ground? When many sellers start to do Amazon, they use the way they sell to get profits. And selling is not only complicated, the risk is high, in case bad luck to be complained of titles, the price can be big. After all, no account, good products and superb operating skills are nowhere to play, and this is also more and more novice sellers are aware of the reason to build the Amazon Li siting.
Novice sellers, however, have little traffic exposure when it comes to Amazon listing. So the novice seller should be prepared before the creation of Li siting, before the product release to do the optimization to ensure that listing has a certain advantages.
How do new sellers build Amazon listing?
1 Key words
Product keywords how to describe, directly affect your product can be searched by the seller. In other words, the keywords directly affect your store traffic. To pinpoint the key words, it is recommended to place yourself in the consumer's position, think about your expression habits when searching for the product, and then determine the key words. The key words of listing are divided into precision keywords, broad keywords and long tail keywords: for example, " clothing" belongs to the broad keywords, " ladies skirt "," children's down jacket " belongs to the precise keywords," fan bingbing FX short skirt " belongs to the long tail key words.
Precision keywords ( also known as core keyword ), is the user is widely used in search of your product keywords;
Broad keywords, that is, the customer does not know the product name, only know the general term, on this basis to add other conditions ( such as product use ) to search, such words are broad keywords;
Long tail keywords are those used by users who know exactly what product names are searching for, and the number is small, but the potential cannot be ignored
The seller needs to reserve a certain amount of reserve key words before the product is released.
The " title party" although there is opportunistic suspicion, but it is undeniable that the good title can really, to a large extent, bring a certain amount of traffic. The basic content of the title includes brand, basic function, feature function and color size. It is suggested that three key words should be used, and some broad key words + precision key words + some long tail keywords should be adopted. If the product has the difference in color and attribute, it can be pointed out in the title. The final header length does not exceed 200 characters ( including the English letters and blank keys ), and the title is too long to be displayed.
In addition to ensuring that the character does not exceed the limit, you need to pay attention to some details:
1.replace the English words with Arabic numerals;
2.the first letter of all the words except prepositions in the title should be capitalized;
3.if there are many models, only one of them should be highlighted in the title;
4.the price and preferential message should not be mentioned in the title
The images in Amazon listing are divided into 1 Zhang Zhutu and 8 Zhang Fu, which are shown directly in 6 of the product pages, and the remaining 2 Zhang Fu diagrams need to be viewed. Recommend novice sellers before the release of products, more reference to some large sellers of shop product design, excellence.
① the main picture is a picture of a white background with no logo and no logo. it is used to show the most real products, and the area must occupy at least 85 % of the whole picture. ；
② the auxiliary diagram is used to display the details of different angles, dimensions, scene graphs, packing boxes and so on of the product;
③ the image size should be kept at 1000 px * 1000 px and above, so as to render the product more clearly and realize the function of image zooming.
The product description is best to adhere to the principle of concise refining. Accurately summarize the product features and the information the customer wants to know, in order to avoid procrastinating.
Matters needing attention in the product description:
① concise, try to sell each selling point within 2 lines of words
Each word can be summed up with 1 – 2 words in front of each word, with data is preferred
③ each product is surrounded and described by separate keywords, and the optimization effect of search engine is improved.
④ fluency, professional grammar, structure and text.
⑤ increase the display of pictures, try to display products from multiple angles and high definition.
Since the Amazon product description font, size, font color, and so on are fixed, we can play only with bold, line breaks, blank lines ( used with two new line ), the two tags are specific use of the following: line breaks
First line of content
The third line is bold, and the bold symbol needs to be bold
In the default search, the price will not have a direct impact on the listing, but for those who filter the price range, the price factor directly affects the exposure of listing. Based on the sensitivity of most consumers to price, whether the price is reasonable will affect the purchase behavior of consumers, and then feedback on the impact of listing.
6 Customer evaluation and feedback.
Whether it is domestic Taobao, east of Beijing, or Amazon, Aliexpress and other cross-border e-commerce platform, the above buyers will pay attention to product sales and evaluation. Before buying a commodity, almost without exception to see the evaluation of the commodity, the higher the higher the sales of commodities will be correspondingly higher. The platform has reported that 10 % – 20 % of buyers carefully fill in the shopping feedback.
The reasons for leaving the bad review are the following:
1.the logistics speed is too slow;
2.the inconsistency between the text and the text of the commodity;
3. the seller sends the wrong goods.
But in fact, these are all controllable, so we can select logistics and products in the early days to pay attention. It is suggested that the seller's product package or package should be accompanied by a detailed contact information, providing after-sales service, can greatly reduce the dissatisfaction of the seller, or a beautiful small card in the product, to promote the customer to leave a good reputation.