How can the new listing be able to sell? How can we quickly build it? New listing of PPC ads can be why conversion is very poor, acos is very high?
Whether it is new sellers or old drivers, the promotion of new products is crucial. Especially for new sellers, always thinking about a question, what to do, new products can have sales? There are many ideas, but at a time I do not know where to start.
The promotion ideas of new products can be started from the following aspects:
1.Be ready when you are ready to go on the shelves
As a novice seller, you should think about how to optimize before you create listing, so that listing can have the innate advantages once released.
Amazon has three months for the new product, but the traffic is typically focused on the first two weeks, so before the product goes to the shelves, in order not to waste new product traffic,
The core products need to be carefully prepared copy and pictures, and upload again, do not go to the shelves or wait for the optimization, so as to waste the flow of new products.
So, how should the seller store a new product to grasp the new product flow?
Title weight is from left to right in descending order, the core key words in the front, the brand in, after the selling points. The number of characters is controlled in 80 – 120, you can reference the title of similar products to refine the keywords, and finally determine their own title.
When a listing has just been released, there is no exposure without traffic, and in order to increase the likelihood of natural search results, it is generally necessary to set a slightly longer tail of the precise keywords.
Sellers can get keywords through the platform search engine, such as Amazon, ebay, SMT, etc. Titles, reviews, categories, or use of keyword tools for similar products.
The background of the main graph must be pure white ( RGB: 255, 255, 255 ), the product occupies about 85 % of the space, pixel 1001 x 1001 ( with zoom function, see the details of the goods ), for a variety of commodities, both father and son products have a main graph.
Picture is an important factor in the conversion rate, and when the customer searches for your product, the first glance will determine whether to click in the picture, especially if the shoutu is in line with Amazon standards to capture the customer's eye.
So shoutu must have enough attractive, full display of the selling points, details of the product to solve the customer's many doubts about the product. Product pictures directly affect the sales of listing.
4). 5 selling points
Write the biggest selling point of the product, stimulate the purchase desire, highlight the difference with other products in the market, write out the customer's psychology and expectations, the scope of application of the product, give the quality assurance of the product, to ensure no worries.
5). large description
Product features, special selling points, target groups, specification size parameters, use the scene effect. The focus is to attract customers, catch demand, show comprehensive, page concise.
2.Proper advertisement in the station
For a new listing, because there is no sales, the ranking is very low, natural flow is very few, this time, can only through the station advertising, so that the original products forward, so, the advertising of the station is important for the sales of listing.
But don't use big words, and not too coherent keywords, blindly advertising. The result is that the amount of exposure and Views is high, but the conversion rate is not high, the order is less, so that the later advertising costs rise.
Because of the relationship between the competitive environment, do the CPC station advertising listing, search rankings are not necessarily high. But it does favor the product to increase the visibility rate, if the seller in the optimization of the basis of the listing to do the CPC station promotion, the effect is still good.
3.Lower the price
The new product was added to the shelves, the early price is 2 – 3 dollars lower than the market price to improve the competitiveness. By reducing the low price of consumers to see your advertising after the struggle to make a purchase or not, quickly facilitated the deal.
High conversion rate can play a positive role in the subsequent advertising, ranking, conversion, sales and other factors, so as to form a virtuous circle.
4.Shipment with FBA
Fba distribution advantage
1). increase the listing exposure to attract more prime traffic. Amazon will prioritize your shipping speed to show who's listing, using Amazon logistics first, followed by us shipments, and finally from China.
2). improve the listing of listing, help the seller get the shopping cart, improve the customer's trust. When using FBA, the keyword search weight of the product will increase, the search ranking will be higher.
3). Amazon professional customer service provides customer service and return processing full service. The negative feedback feedback caused by the logistics does not count to the ODR.
4). parameter's big promotional activities, such as lightening deal; Today's deal; Best deal; Seckilling member day.
5). customer arrival time to enjoy free two – day shipping; Free – day; Free – hour delivery.
Many people refer to the listing optimization, often understood as the product after the repair repair, in fact, this is a mistake.
The optimization of listing should start before the product is released, and when your listing is shown on the platform for the first time, it should be the perfect state.
Add Amazon to give you the new product flow, even if you do not review, if your products are cost – effective, the picture is fine, can also retain buyers, get sales, from then on to a virtuous cycle.