Find out how to do well in Amazon's listing optimization
Many of the new entrants will ask the key words how to fill in? Why did the station advertisement drainage, the conversion rate is not good? Many sellers are talking about the part of the business promotion in the circle. But the problem is, because Amazon platform, is the product for the king, the selection of the proportion of the proportion is 80 % or higher, so in the selection stage of the most important. Direction error, and more operation promotion is also meaningless.
Today, the Dry sort out some of the big sellers or the great god's discussion about the optimization of Amazon listing.
The so-called " non – prepared war ", first to understand clearly with the title of your similar products, picture shooting angle, product features, price, description, key words, the intensity of market competition, because these are closely related to the user needs, to understand what the user needs, provide accurate products can become a big sale faster.
The necessity of the optimization of listing
Your listing is not optimized, the picture is blurry, the title is wrong, bullet point does not catch the user's pain point, description is a heap of text stacking can not find the point, I am a buyer why I want to buy your product? Even if it is the CPC burn money again. Baby, I just don't buy it!
In fact, it has always been thought that the optimization of listing is in the stage of selection should be made in mind and plan. After all, the selection is a deliberate process and should be identified as its own keywords, title, picture, bullet point and description in the market research process. It is better to go to the products in such a way. There is nothing to do with the late addition of listing, because your listing title setting determines your exposure and purchase rate. The suggestion is to be ready to do Amazon again, or every day is not alone warned of the CPC to spend money, this is meaningless.
How to optimize listing
1. refinement and confirmation of key words
The same product, most people will use the same or similar words to express, then these are used by most people are the seller to the production of the initial collection and storage of the core keywords ( also known as precise keywords ); But at the same time, some of the population is not exactly sure of the product, just as the broad definition of the product, the general terms are often relatively broad, the user will be on a broad search basis, plus some specific conditions, or through the search after the search for two search words, so as to obtain the desired results, such a broad term, we are usually called the broad keywords, and we should collect and store the words before the release of the word.
There are some users, they guide clear, accurately know what they want to find the product name, characteristics, characteristics and other personalized attributes, they are looking for a product, generally accurate, accurate arrival, this group is relatively small, but the choice is clear, is also the seller can not ignore a group, this group of words used in search, we generally call it the long tail key words.
Keywords for attention:
1. a total of five elements, 50 characters per line, including spaces, do not need any punctuation marks ( now is the minimum of 1, up to 1000, after the background correction )
2. around product positioning, the core word must exist! Do not repeat the title
3. long tail word should be all, use keyword tool
4. be precise, don't pile up useless words unrelated to the product
5. fuzzy matching, in which the unit often updates the hottest keyword
How to get keywords? The current popular method is SEO search. Whichever platform you do, you can search through SEO, where the usage is high and the more well-known is " Google AdWords. ".
A more popular keyword spotting tool station is recommended below:
Good headlines can greatly improve the exposure and purchase rates. Generally speaking, the title uses three kinds of key words in the way of writing, precision key words before setting several broad keywords, followed by a few long tail keywords. Then, if there are differences in color and attributes, it is also clear in the title. The final title has a total length of not more than 200 characters ( including English letters and blank keys ), because Amazon rules that the listing character length exceeds 200, and buyers will not search.
In addition, there are some small details to be noted. If the first letter of each word must be capitalized, in addition to a, the, and class of prepositions; Arabic numerals in no way use English numerals; If there are many uses, as long as one can be said, such as a headset for all models of mobile phones, as long as write a model is enough; Note that the title should also not mention the price and preferences, such as information, such as small details.
Example: t – fal is very good at the advantage of their non – stick cookware, as if it can be put in a dishwasher. And they added the keywords like a frying pan and a frying pan.
Note: don't mention any of the information about " price" or " discount ".
3. optimization of bullet points for bullet points
In this fast-paced era, everyone wants to get more information in the shortest possible time. The application is also applicable on the Amazon product description ( product descriptions ) settings. If your product points ( bullet points ) contain the core of the product, the product description ( product descriptions ) and the detailed description of the service details, you can significantly increase the visibility of the product. Amazon is taking this approach to make your products quickly and easily searchable by customers. For example, the customer wants to search a low-cost food processor, so the page appears the product " the 8 – cup black & decker model FP 1,600. ".
Summary: if your product points ( bullet points ) can meet customer needs, your product will be quickly searched by the customer.
By using bullet points to express your product's key features, customers can quickly decide whether to further explore your product details. In the above example, we immediately see the power, capacity, and accessories of the product, and can also slide to the product details and customer comments section or back to the search results.
Bullet points can also bring other benefits:
1. bullet points can replace the clause to explain the performance of the product details page;
2. bullet points can show an important part of the customer's puzzle;
3. bullet points make links to product content more prominent, such as videos, certificates and blogs;
Filling in bullet points is not just about putting " points" in front of the sentence, but to achieve something on bullet points, you also need to master the habits of the customer to quickly read and understand the product. Bullet points generally require a simple description and terminology, which is not a place to stack keywords, otherwise the customer can't understand what you want to express.
In recent years, bullet points have changed in the standard on the page. At first, we will read the details of the product and then look at the performance of the product. Now we prefer to see short listing, and this will determine if we spend the time to read other information on the page. As a result, most products benefit from bullet points.
Another approach is to refine the bullet points in the product description. If the product description is correct, put the bullet points behind the first paragraph, which is good.
Summary: you can also list the bullet points behind the first paragraph of the product description.
Most products are best written 3 to 7 bullet points. Some product descriptions are very detailed and may require more bullet points, but you must focus on the instructions. In order to help customers choose the right product mentality, or because of lengthy text description of the impact of traffic.
Bullet points should list the main selling points of the product, including:
5. the place of production of the product ( as in the United States )
6. warranty information.
Let's look at the bullet points for the Amazon basics scissors. The highlight of this pair of scissors is the third, if not listed, who knows their scissors can open nuts?
Summary: bullet points are short and concise, listing 3 to 7 points best.
Although bullet points are so important, it should not replace the product description. If only product points ( bullet points ) are available, it may cause customers to go to other stores to find the information they need.
4. how to optimize the picture
In the Amazon platform, upload the product picture 分 ( main ) and the secondary diagram. Main drawing 1, auxiliary drawing 8, total 9, but the product page directly display only 6, the other two need to click the picture interface to view.
A, the main chart shows only the sales of goods, the goods are covered with more than 85 % of the picture, less white space. White background, no watermarks, no logo, etc., only to show the most real products.
B all picture dimensions: > = 1000 px * 1000 px. 1000 px * 1000 px and above is to achieve better image scaling function.
C the auxiliary diagram can be displayed: the different angles of the product, the details of the product, the size of the product, the scene diagram, other parts of the product, packing box and so on.
The optimization of the picture can refer to the Amazon best sellers product picture design style. The clarity and beauty of the Amazon product picture is very important. if you don't get the ideal result, it is recommended that you look for the designer for 3d rendering.
Only one curtain, a tripod, several lamps and some white foil are needed, and anyone can build a temporary photographic studio. No wonder many sellers are taking pictures of their products.