The author introduces: actioncoach bring together, cross-border e-commerce entrepreneurs, senior cross-border electrical traders, foreign trade industry for 13 years, familiar with the cross-border e-commerce platform, rich platform operating experience. Spare time essay, a daily article, share the experience of cross-border e-commerce operation and entrepreneurial feeling.
This article is the original article of " old Wei chat e – commerce" series 615, if need to reprint, please specify the source " actioncoach – old Wei ", deep gratitude.
In the exchange with many sellers, it is often said that the more confused in the current competition, how to quickly build a new listing. Competition is fierce, survival is not easy, for a new, no exposure without the flow of listing, want to rapid effort, is not easy. But in any case, there will always be some relatively effective methods, which are worth learning from.
When a seller determines a product through a multidimensional multi-angle assessment, product quality assessment is an essential step, suggesting that the seller can sample comparisons with multiple vendors rather than relying solely on and believing in one. By comparison, you may find that you think the quality of the product, there will be better than it, the original you think the quality of a home is quite good, the results even tell you that his home is likely to be very slag, of course, the sampling process is also a comprehensive evaluation of supplier attitude and service, this is precisely a long-term cooperation needs a careful consideration.
Listing optimization. When it is determined to sell a product, at this time, the optimization of listing has become the key internal strength training. How do you photograph them? You need to refer to the competition, through the competitor's pictures, how to design better display of their products. The headlines need to be optimized? Is the feature of the five elements refined? Key words need to be collected and collated? Do product descriptions need to be considered word – for – word? The price is not to be patted head can be sure, also need to do comparison in congener competes? At this point, the competition is the best teacher, he teaches you to understand products from more levels, he teaches you more latitude to explore competitive advantage. Note that the reference of a competitor is far from enough, and you may need to compare the analysis of ten or twenty competitors.
Fba shipment. Many new sellers may consider offering a test marketing test for a trial sale, feeling that if the test is exposed, there are traffic, orders, and then the FBA shipment, etc. But this is a very wrong way of thinking. Now the fierce competition on the platform for the delivery of the opportunity has been very little, let alone when you take the shipment, the account number since the delivery of the index has also become an account of the performance of the account. From a certain level, self – shipment means low exposure, low flow, low order, low price, low profit and poor account performance. So forget self – shipment, and FBA shipping is a more efficient way of thinking. As for the fear of not selling well, what did you do in your early election? The product is blind? Then you really have to do your homework.
Product optimization, FBA also shipped, even put in the station advertising, but still not a single, what to do?
If it is only behind closed doors think that you have done well, may ask others to help you feel the pulse, if the basic skills of the multiple argument is no problem, is no single, what to do?
At this point, you may need to consider scalping keywords in terms of keywords.
You may think that this operation is a violation, but if the process is to be true? Scalping, real selling; Comment, the original price sales do not discount; Fba shipments, brush keyword ranking, all are in effective compliance mode, bypassing the detection and identification of the system robot, the system will accept this reality.
If you have done enough marketing research, there will always be a big sales, a lot of evaluation of the listing, will find that there are no sales to occupy the front page of the listings, perhaps you will think these are grey, do not forget, the platform ban, is often the most effective, if you make more money, weighing the pros and cons, maybe worth considering.
As to whether it will cause the risk of account number, there is a sentence to be used here, the children are right and wrong, the adults only speak the interests.
I advocate the foot on the ground operation, I do not advocate against the operation of the platform rules, but as an in-depth platform operator, I am willing to analyze the real existence of the phenomenon, I only provide reality, you are responsible for thinking.