The incubation of e-commerce industry needs a long process, and the store wants to create a high quality Moldbaby listing. Many people have struggled to create a small Moldbaby to think all is good, and then ignore the Moldbaby of the Moldbaby listing, finally led to the increase in the consumer Council, this time again want to recover the vitality can only be in the dust.
Therefore, maintenance of Moldbaby listing can not be ignored, active maintenance of users and products is the kingly way.
Specifically, you can start from several aspects:
1. do a good job in stock supply
It is well known that as long as there is sales of listing, there will be a ranking. When sales are fast and stable, the rankings will also grow rapidly. At this time, the most important thing is to ensure adequate stock, do a good stock plan. Otherwise, it is difficult to get up once the rankings are down.
2. improve product defect and listing content in time
When the product sales rise, we should always pay attention to customer feedback ( review or feedback ), find out the shortcomings of the product itself from customer feedback, and improve it in time. In addition, there is a need to focus on listing itself, when there is a content defect, listing will likely become or inactive, which will directly affect the exposure of listing, so this situation must be timely and perfect information.
3. handle the return customer experience
When there is a return, you must pay attention to the return reason and customer experience data. Summarize the main points of customer feedback, and also pay attention to timely communication with customers, to appease customers, to avoid customer satisfaction, to find a bad review or a claim.
4. prevention of poor review
Minimize risk, and kill the bad review in the cradle to pay attention to the prevention of bad review. On the one hand, when listing in listing, you should do good product guidelines, and in the description of the customer to use the product's attention. On the other hand, the difference review, bad review, a – to – z, etc. to pay attention to analysis, and these problems can be optimized optimization, and can not be optimized to remind the customer of the description, from the beginning of consumption behavior, to do the prevention of bad reviews.
5. the training has been well received and will be well received
Customer evaluation plays a crucial role in the exposure and conversion of listing. On the one hand, you can participate in Amazon's review project within Amazon's rules to encourage customers to stay and develop good reviews. On the other hand, should also take the initiative, after the customer completes the order, pay attention to the customer's shopping experience, at the same time, may reasonably ask the customer to obtain high praise.
6. anti – attack
It is not easy to cultivate listing, in addition to its own continuous optimization and perfection, but also to pay attention to anti – attack. The main performance is the malicious complaints with selling or competitors. This requires the seller to have a sense of rights, to do a good brand for the product, and add anti – and sell accessories in the product packaging and display in listing. When generating malicious and selling and complaints, you can use test to maintain your own listing.
7. remove bad reviews
Customer service is very important work in addition to reply mail is to deal with the bad review. When the bad review occurs, must find out the reason, and want to improve the measures, and then politely patient and customer communication to seek the customer understanding. When the customer anger fading, please politely ask the customer to remove the bad review.