At the beginning of the operation of the Amazon store, new listing does not have exposure and flow treatment, as a novice seller, should think about how to optimize before creating listing, so that listing can have a congenital advantage once released. Many people refer to the listing optimization, often understood as the product creation repair repair, in fact, this is a mistake, the optimization of listing should be started before the product launch.
1. the refinement and confirmation of key words.
The same product, most people will use the same or similar words to express, then these are used by most people are the seller to the production of the initial collection and storage of the core keywords ( also known as precise keywords ); But at the same time, some of the population is not exactly sure of the product, just know the outline of the product, the broad terms are often relatively broad, the user will be in a broad search on the basis of a number of specific conditions, or through the search after the search for two search words, so as to obtain the desired results, this broad term, we are generally called the broad keywords, and we should collect and reserve the product before the words; There are some users, they guide clear, accurately know what they want to find the product name, characteristics, characteristics and other personalized attributes, they are looking for a product, generally accurate, accurate arrival, this group is relatively small, but the choice is clear, is also the seller can not ignore a group, this group of words used in search, we generally call it the long tail key words.
Keywords for attention:
1. a total of five elements, 50 characters per line, including spaces, do not need any punctuation marks ( now is the minimum of 1, up to 1000, after the background correction )
2. around product positioning, the core word must exist! Do not repeat the title
3. long tail word should be all, use keyword tool
4. be precise, don't pile up useless words unrelated to the product
5. fuzzy matching, in which the unit often updates the hottest keyword
How to get keywords?
The current popular method is SEO search. Whichever platform you do, you can search through SEO, where the usage is high and the more well-known is " Google AdWords."
A more popular keyword spotting tool station is recommended below:
Good headlines can greatly improve the exposure and purchase rates. Generally speaking, the title uses three kinds of key words in the way of writing, precision key words before setting several broad keywords, followed by a few long tail keywords. Then, if there are differences in color and attributes, it is also clear in the title. The final title has a total length of not more than 200 characters ( including English letters and blank keys ), because Amazon rules that the listing character length exceeds 200, and buyers will not search.
In addition, there are some small details to be noted. If the first letter of each word must be capitalized, in addition to a, the, and class of prepositions; Arabic numerals in no way use English numerals; If there are many uses, as long as one can be said, such as a headset for all models of mobile phones, as long as write a model is enough; Note that the title should also not mention the price and preferences, such as information, such as small details.
3. how to optimize the picture.
In the Amazon platform, upload the product picture 分 ( main ) and the secondary diagram. Main drawing 1, auxiliary drawing 8, total 9, but the product page directly display only 6, the other two need to click the picture interface to view.
A, the main chart shows only the sales of goods, the goods are covered with more than 85 % of the picture, less white space. White background, no watermarks, no logo, etc., only to show the most real products.
B all picture dimensions: > = 1000 px * 1000 px. 1000 px * 1000 px and above is to achieve better image scaling function.
C the auxiliary diagram can be displayed: the different angles of the product, the details of the product, the size of the product, the scene diagram, other parts of the product, packing box and so on.
The optimization of the picture can refer to the Amazon best sellers product picture design style. The clarity and beauty of the Amazon product picture is very important. if you don't get the ideal result, it is recommended that you look for the designer for 3d rendering.
4. how to optimize the product description.
First of all must be clear a thing, the product description need not be long, as long as the customer characteristics of the characteristics of the clear characteristics can be. For example, the ma yinglong of the recent fire in the Amazon, its description is simple but rich in information. Your description is basically the information that the consumer wants to know most. It is good to be concise and to say the advantages of the product one by one. If you really want to be a long one, please put the key words at the beginning of the sentence and focus on it.
5. focus on review.
Amazon is a Crux user experience site, and many buyers will rely on review to decide which product to buy. Therefore, review is also very important for listing. Amazon's report shows that 10 % – 20 % of buyers will give serious feedback. Now that Amazon updates the review policy, the current us site needs Amazon vine to do a product evaluation, and for the seller, it may be next to the conversion strategy. The product is always the first, and the service.
You can reduce the risk of bad review by understanding the reasons that the general buyer will complain:
A goods are out of stock
B the goods are not as described
C delay in delivery
D sending the wrong goods
E complex return procedures
In addition, you can skillfully guide customer feedback, such as early communication with customers, I have let the express company give you priority shipping, trouble to give a feedback, the words left in the box to thank the words and review of the tutorial. Can also use some small and meticulous service, to make customers happy. This will be good to avoid some bad reviews or bad information.