How to optimize listing to avoid the Amazon minefield
In recent months, Amazon has been shuffling, has continued to close many of the seller accounts, and even many sellers do not know how to " offend" Amazon, a temporary vegetation. It is a month away from Q4, just thinking about a big wave of traffic is happy, but also afraid to do something wrong, the hard business account has been destroyed!
Fear, you can optimize listing in this way, easily bypass the Amazon minefield.
Before optimizing, first come to know Amazon search
Like Google, Amazon has its own search algorithm, the Jianghu called the a9 algorithm! The a9 algorithm determines all the search sorts in the Amazon, such as product search ordering and ad search sort. The best way to learn about Amazon's search ranking is to understand the customer's consumer psychology and to think about it in the customer's mind.
You will find that when a customer searches for a product, it tends to enter queries directly on the search box, rather than through a class level lookup. In direct search, the keywords we set for the product will match the customer's search terms, and the match will be displayed in the search results according to the relevant degree from high to low.
It can be said that direct search is the most mainstream search method, so, optimize product title, descriptions, improve the relevance of product information, can make your product ranking in the competition stand out!
The addition of relevant and suction search terms in title or descriptions can increase the number of visitors to details page! Like price, inventory, multi – attribute variants and historical sales, these factors will affect the search rankings for products. Usually, high – sales products search the top, that is, the higher the sales, the ranking ryoma.
And we're going to focus on one of the factors that can affect Amazon's ranking: product descriptions and features.
How big is the impact of product descriptions and bullet points?
Bullet points for the product details page are the key features of the product, and we can write in the " descriptions" menu in the background. ( as follows )
In this fast-paced era, everyone wants to get more information in the shortest possible time. Therefore, the short refinement of bullet points on the premise of meeting customer requirements can bring sales to the product. Moreover, the more comprehensive the product feature description, the more salable the product will be.
The bullet points displayed by Amazon come from information submitted backstage by the seller.
Best description method for product key attributes
highlight the five product features you want to show to the customer, such as size, warranty information, age, etc.;
each bullet point description begins with a capital statement
Do not add a full stop or exclamation mark at the end of each description
All quantities, dates, amounts, all of which are used in Arabic numerals
the description phrase for each bullet point is broken with a semicolon
mark the size unit, is it quart, inch, or feet
clearly describe the characteristics of the product, and cannot be ambiguous
Don't add company or store information
don't add promotions, price information
Don't you want to add express information
Amazon is not allowed to add information to the product features such as vendors, companies, or distribution express in bullet points!
Here is bullet point of a bodybuilding product:
Bullet points are limited in description space, which requires product descriptions to be supplemented in more detail ( the main product features, such as size, style, use, etc. ). Amazon supports the seller in describing the precise size, use description, and warranty information, but the description of the sentence must be grammatically correct and fluent.
Six optimization strategies of product information
[ 1 ]
Avoid the use of repetitive keywords
Many sellers are struggling, do you want to reuse keywords in product information?
Because the weight of the keyword is fixed, if you have used it in title, the product description, search terms follow, and your product ranking will not become higher as a result. On the contrary, this will only make your product description look like keyword refresh, more waste of the background of the description space.
( b )
Answer customer questions
When the potential customer issues the same problem to the concerned product, you should notice that your product details page is incomplete, not satisfying the customer's needs, at this time, you can improve the product information by " answering customer questions "!
For example, your extended mobile phone case is often asked, " can iphone 6s be used?" ？ " you should add a description of the product information similar to the iphone 6, iphone 6s model, and answer customer questions directly in the product information.
Focus on product information for these four parts
The factors affecting the exposure are: 1. reviews, 2. distribution mode, 3. price,, 4. product information.
And the product information that affects sales is: titles, bullet points, product, and search terms, obviously, the content of the product information we want to focus on.
How to optimize and create a complete and comprehensive product information page is very worthy of the sellers thinking and attention.
The product information ( bullet points or descriptions ) do not engage in a variety of " offer ".
Bullet, product, with information such as " buy 1, get one free" or " health claim ", is easy to step on Amazon minefield, causing the account to be stopped!
Remember, product information is a " CollectionSlug"
The product information displayed by Amazon platform is not just the content we submit, but also the content of other sellers who sell the same product. Amazon will integrate all relevant product information into a single product listing by identifying the product's asin or UPC.
All the information submitted for the same product will be considered by Amazon and the best title and bullet points are recombined based on this information, which is why the information we submitted and the information presented at the front end are inconsistent.
The more detailed the product information, the better
The distributor should describe title, bullet points, product descriptions, and search terms as detailed as possible to be clear, accurate and comprehensive.
The customer's knowledge of the product comes from these product information, so the full and unambiguous product description and bullet points can not only help the product upgrade rank, but also help boost the conversion rate.
The vendor and third party vendors are not the same bullet point and character restrictions.
White, the product description is an index in Amazon search, used to assist customers quickly access to the product details page, so search terms, title information the greater the amount of information, the more keywords the more keywords the search for products, the higher the ranking is!
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Finally, give you a wake-up call, and a month to officially enter Q4 sales season. As a gold preparation for September: plan, stock, optimize product information is urgent!
Pro, action, from the optimization of product information, go out to " capture" traffic to go!