Often meet the seller to ask listing optimization of how to do, frankly, listing optimization is a multi-dimensional project, needs to balance the details of the product, but also needs to take into account competitors and the competitive environment, such as the real need to optimize a listing, need to be useful and practical, and also have to have aesthetic.
But for most of the sellers, especially some English level limited by translation tools to complete the product release of the seller, the aesthetic feeling is remote, but do a good job although the basis is very practical keyword setting and optimization is particularly important.
As we all know, on the Amazon platform, when the consumer wants to buy an article, the most direct and most important way is to search the name of the demand product in the search box, we use the words used by the customer to search for the corresponding product is called the keyword, data statistics show that most transactions are converted by keyword search.
So, for Amazon sellers, the setup and optimization of keywords has become the top priority for the entire product launch.
So, for the seller, how to set the keywords?
First, from the perspective of consumers, choose the keywords
In the process of product release, the words you use to express your product must be known and commonly used by consumers, and occupy an important position in consumer awareness, rather than words that are unfamiliar to the general public.
Suppose you sell water, you can write pure water, mineral water, bottled water, but you can't write H2O?
From this level, the collection of keywords is based on the cognitive orientation of the public.
Second, new listing should learn to use the precise keywords and long tail keywords
Many sellers in the process of the product, collected a lot of keywords, and these words are used in the title and search terms of keywords list, but after the release, the exposure and flow is very few, what reason? Because he chose the big word.
For example, you sell clothes, you choose a lot of words such as clothes, suits, and so on, although there is a lot of attention, the big word, although it covers a wide range, but also brings more search results, the new listing does not have a good ranking, even if can appear in the search results, the ranking is very close, so that the product does not display in front of the user. No one can take a quick look at ten pages or even dozens of pages and then choose a product to buy.
So, for the seller, want to have the exposure to sell, can take is to let your product display in the search results in front of several pages.
Since the word competition is fierce, in this case, the seller may choose the relatively accurate words to make the key words. For example, use the word " suit" to search, search results will have a lot, your ranking may be in the bottom of the page not to see, but if you use the " Korean suit" as a key word, very obvious search results will be less, your listing exposure and transaction opportunities will be greatly improved, if further, you use " song zhongji style of the same style" as the key words? It may appear directly on the front page of the search results.
Of course, the precision keywords and the long tail keyword search is less, but targeted, and with a large word without the opportunity to expose, rather than choose relatively accurate small words. If you sell mobile power, are you willing to use power as a keyword and fret over how much exposure and click, or are you willing to use power mah as a key word to show your products in front of customers who want to buy large capacity mobile power?
One day I saw a new colleague setting a headline: ABC woman watch, analog display, 1 to 12 Arabic numeral indices, silver plated, I looked at half a day, and I thought, what about this key word? Woman is a keyword, but how big a word is, why don't you write some fashion, gift, lady's words and watch with the watch?
This is obviously a failed keyword setting case.
There was a period of time, I have done a Taobao shop, my choice is clothing, competition is fierce, I choose women's clothing, competition is equally fierce, I choose the female children's wear, competition is still fierce, but I chose happy girls in the category of children's wear, at this time, the competition is not fierce! I used a lot of pleasant style clothing, skirts, pants, etc., covering all the relevant key words, when a user search related words, my product basically appeared on the front page of the search, so, that short time, I made a new store to make about 200 months sales, now see, this is not my operation success, more just the accuracy of the long tail of the success of the keywords.