How to eliminate zero - comment? The introduction of the introduction of Amazon Moldbaby listing
Friends who have had the experience of shopping on Amazon know that to make us decide whether to buy a product, in addition to seeing its pictures, descriptions and prices, one of the most important links is to refer to the comments of other customers. Because all the product information sellers can be edited and modified, but for comments on the business can make the " small moves" relatively less, so zero comments and bad reviews are the Amazon sellers are a headache. Umineko cross – border in the " do Amazon you can not understand review" mentioned in the review and remove the review of some methods, today again focus on a new listing after the listing without any comment on how to break through the break.
The elimination of zero comments is the first product to be strong, or even if a false boom and boom can be made by scalping, the real buyer will also be able to file a – to – z claim to the bad review and the launch of " non-conforming goods ", not to mention the fact that Amazon has sued several scalping and multiple scalping, and has been using artificial intelligence to screen the evaluation. So scalping is faster than selling death, and can play for a while, but more and more difficult to play, scalping is going to go beyond redemption.
Just from earpick to rice cookers, from mini mouse to high-end electrical appliances, if there is no good rating and evaluation on Amazon, it is difficult to sell, especially in the beginning, zero comments. So what do we do to eliminate zero comments? Before answering this question, we need to look at Amazon's official logic for commodity reviews.
Amazon's official commodity review logic
Amazon started from selling books online, from the beginning of the online, allowing consumers to write book reviews, even if the bad feedback is also tolerated, because these bad reviews can help consumers faster, better find quality books, to achieve the survival of the fittest, saving consumer screening costs and time. So the consumer began to like to buy books on Amazon, and the business of Amazon is getting bigger.
Until the Amazon's products range from books to tens of thousands of today, the review system and genes have been preserved intact, and consumers are used to seeing other buyers' scores and comments to verify whether the seller's description is true to determine how long the product will be purchased.
In fact, Amazon is encouraging consumers to make real comments to help other customers make the right purchase decisions, which is why Amazon plans to launch Amazon vine ( Amazon officials invite trustworthy writers to provide comments on new or pre – sales ) and allow Amazon members with a record to review any product for review ( not a single agent has not used the product in this listing and may have bought it elsewhere ).
Amazon in the background of the seller center provides a guide on commodity reviews, which provides for the seller to improve the number and quality of listing review, which behavior is allowed, which behavior is prohibited, the main points are as follows:
1. after the invitation of reviewer, the seller can only provide free or discounted samples of authentic goods, and shall not provide any additional remuneration;
2. samples of free or discounted genuine goods must be provided before the commodity review is written, and after the completion of the commodity review, there can be no financial appreciation or feedback;
3. the seller shall not induce or require the reviewer to provide positive comments on the subject of giving samples or providing money, or even make it clear that only fair and objective comments are sought;
4. the seller shall not force and require the buyer to remove the bad review by means of the means of profit promise or harassment.
So for this case, how can a novice seller get more exposure and transformation, and then create a Moldbaby? Comments can not be brushed, when the product is on the shelves, consumers see 1 review is not, which will buy it? So don't go into a dead cycle, the more you don't buy, the more you don't review, the more you don't buy it. Are you also confused about this, don't worry, let's continue to look down.
pre – preparation work for eliminating zero comments
If you want to do good things, you must first use the device, this truth must be understood, the zero comments on the elimination of listing is the same reason. First is that the product must have enough price / performance, compared with peers, in the consumer's most concerned aspect really does have the advantage; Furthermore, all the plates of listing should be optimized and perfected. In addition, because sellers are unable to upload videos of their products on Amazon, they can also post videos to video sites such as YouTube, where some consumers may search YouTube for a search on YouTube.
There are two other things that are not to be done. one is to casually find some foreigners who don't rank on Amazon for comment. these comments do not have any credibility, and customers will not take their words seriously, because there is no verified purchase logo. Another is to brush the review by some big discounts ( such as 99 % ), though there will be " verified purchase" logos, but Amazon's system still has records and records. if such buyers are too many and well – won, Amazon will focus on and identify and remove these comments.
how to eliminate zero – comment
So much, so for Amazon sellers, how do you get the first few comments, especially the first one, at the launch of a new product? What kind of method is effective? Umineko cross – border here to take a look, the sellers need to match and choose according to their own resources.
1. seek overseas friends for purchase and evaluation
If there are resources, this is a very good way to start a new product, do not need to buy discount, otherwise it will also affect the speed of the listing to some extent. Of course, the product itself needs ok, because if the product is complained by many buyers in the back of a quality problem, the Amazon officials will not be excluded that the first few accounts that were praised for you are problematic, their invisible powers down or warning, to harm themselves and friends.
2. to send products to the official top of Amazon
Two modes can be used to operate, one is to give top reviewer a big discount, let the comments to verify the purchase of the logo, the other is to send the product directly to the top reviewer, not to purchase the operation. As a seller of course, hope is the first mode, but need to see if the other side agree, after all, the initiative is in the other hand, the daily contact with their sellers is more, the seller's demand too much will increase the difficulty of cooperation.
It is also worth noting that according to the second mode, although the comments in the front desk do not verify the purchase logo, but only the Amazon official endorsement of the top reviewer will show another " top XXX reviewer" unique logo. The top reviews are sanctioned by Amazon officials and consumers, in fairness and fairness, and they will have in-depth experience and careful evaluation of your products, so you have to ensure the quality of the products, otherwise they will also give you three or a star, of course, if you get 5 stars, the impact and effect are extraordinary, the higher the top of the top reviewer to provide more.
So you should start a link from top review 100, if the number of comments is insufficient, then extend to the top 200, the top 500, the first 1000, and so on. Note that they are busy, so the more concise the message is, the better the message is. In general, three sentences are enough, the first sentence is polite greetings, the second sentence is to give your product listing and ask the other party to be interested in evaluation, the third sentence is to supplement your other requirements, if not, two words are sufficient.
It takes a lot of time and effort to find someone who is professional and willing to make a product evaluation in so many of them, don't expect each reviewer to be interested in your product, and one in ten will actually be happy to respond, and the other person will leave a mailbox. Because of the current influx of Chinese sellers, many of the reviewer has deleted the personal mailbox in the data.
Of course, you can write down their names, search for their contacts on social networks such as Facebook or titter, or find out whether Chinese vendors who have organized these documents can share resources, but in fact, you can get 61, 000 of the " top reviewer mailbox" directly on Baidu, is it simple and convenient? But the umineko cross border does not recommend this. Because of the reviewer who hides or deletes the mailbox, it is too much to be tested or harassed in the near future, even if you get the other person's mailbox, it's hard to convince him.
Perhaps some Chinese sellers will also want to win, and download thousands of, tens of thousands of reviewer mailboxes, and then send a mass email, maybe a blind shot to the dead mouse. Don't know if you don't know that email and non – licensing, non – licensing is spam and harassing mail, like Gmail such as mainstream email spam filtering and punishment mechanism, your mailbox and IP will soon enter the blacklist, if the company's website for the suffix mail sent, the company's mailbox will follow.
In particular, you send emails to allow these reviewer to test your listing, with links to your listing, and if many of the reviewer feel they have been harassed, complaining to Amazon about your store and listing, your shop may be the same " birth without strap – down. ".
What should we do?
All the reviewer's Amazon home page can only be seen, found not deleted the mailbox of the reviewer and do a good record, again in these left with the mailbox of the reviewer with the highest relevance to your product, attitude to contact with them. For example, the reviewer made it clear that he likes to research and buy health-related products, photographic equipment and electronic products and keep Google email, if you sell products of the related category, he must be right. If it is not related to the category, you can temporarily mark it to see how many of the reviewer is related to your product category, if the number is not enough to try to contact with it. But don't give too much hope, because Amazon is also a review of these, if their evaluation degree is not enough, useful evaluation of the percentage is too little, the ranking will decline, so the top-ranking reviewer is " cherish their own feathers. ".
Select the appropriate top reivewer according to your site, each site Amazon gives a list of the top 10, 000 reivewer, click on each page to click on a good category and organize the mailbox is a lot of workload, even 1 hour to organize 100, 1 day to organize 15 hours, finishing 1 site will also need 7 days, this is only to collate the information, not including email and follow-up interaction. But such lists are the most timely and effective, and the online sharing may have been on the list a few months ago, and Amazon's top reivewer rankings and listings are constantly being updated.
And if you don't have strong resources and more effective formal methods, you can only use this hard way to accumulate the first batch of high-quality seed reviews to go beyond your peers. Just like umineko cross – border want to be familiar with cross-border e-commerce field, also need continuous summary of dry goods, continuous sharing of dry goods, can defeat our peers, so that our brand is recognized by more cross-border e-commerce practitioners.
You will always be competing with your peers. if you want to succeed, you will work harder, harder, faster and more endurance than your peers.
Yes, the point that needs to be reminded is that in the top reivewer