On Amazon, for a new listing, there is often no special exposure, which results in many sellers having no exposure and traffic after the product is released.
For the seller, since the new listing does not have exposure and flow preference, it should be considered how to optimize before creating listing, so that listing can have the inherent advantages once released. Many people refer to the listing optimization, often understood as the product creation repair repair, in fact, this is a mistake, the optimization of listing should be started before the product launch.
Because of the optimization of listing involves pictures, headlines, five elements, product description and keywords, etc., we will only make a brief analysis of the keyword selection and keyword optimization before the product release, for your reference.
The so-called product keywords, is that the user will search the product in search terms.
For the same product, most people use the same or similar words, and the words used by most people are the core key words ( also called precise keywords ) that the seller collects and stores in the early stage of the product launch; But at the same time, some of the population is not exactly sure of the product, just know the outline of the product, the broad terms are often relatively broad, the user will be in a broad search on the basis of a number of specific conditions, or through the search after the search for two search words, so as to obtain the desired results, this broad term, we are generally called the broad keywords, and we should collect and reserve the product before the words; There are some users, they guide clear, accurately know what they want to find the product name, characteristics, characteristics and other personalized attributes, they are looking for a product, generally accurate, accurate arrival, this group is relatively small, but the choice is clear, is also the seller can not ignore a group, this group of words used in search, we generally call it the long tail key words.
So, for an Amazon seller, before the product launch, the first thing to do is to collect, organize, and store accurate keywords, broad keywords and long tail keywords.
So where do these keywords come from?
Many sellers will say, use the tools. Indeed, there are many tools on the market that claim to be able to achieve intelligent crawl, but the old Wei I understand that as a seller, you should be more aware of your product than tools, tools can only be used as a subsidiary, so, it is not recommended that the seller rely solely on the tool to crawl. When you're going to sell a product, you've already mastered the product's keywords ( including broad keywords ), and my advice is that you search on the platform with the precise keywords you have, with lots of listings on the platform, with different sellers focusing on different thinking, but no matter how you think, you're going to have a lot of words that you didn't realize before you were aware of the product you didn't realize.
In addition to competitive keyword references, in the Amazon search results in the left column of the classification node display, also contains the keywords and related categories of the display, not necessarily every category word is product keywords, but the display of these classification nodes, does contain a considerable amount of the words available for the seller, and is also a way for the seller to filter the keywords.
After finishing the above, you can also use the tools, the above keywords combined with keyword tool one by one search test, by comparing with the results of the tool, you will get more of the key words, of course, more importantly, in the process, some of the long tail key words come out.
Based on the above process, you already have a rich product keywords library, what is to do is to classify the words in the lexicon, accurate key words, appropriate use in product title, the broad keywords and long tail keywords collocation use, combine in the five element characteristics, product description and search terms list.
Precision key words can let users not misunderstand the first impression after the search, and the broad keywords and long tail keywords combine with each other, or show the foreground, or hide the background, in order to increase the exposure and flow of the product by quantitative advantage.