Note: since July 15 this year, Amazon has imposed restrictions on the listing title character ( characters ), as long as all the listing titles built after 7 / 15 will be suppressed by Amazon ( suppressed ) and will not appear in Amazon’s catalog search. Amazon’s buyer is unable to see a commodity page that violates the title character on Amazon. In listing 7 / 15, if you don’t comply with Amazon’s new title specification, Amazon will automatically reduce the seller’s long title. Also, if your listings length exceeds 200 characters, the buyer may not search! Remember!
1. title of commodities:
The first letter of each word must be capitalized ( except a, an, and, or, for, on, the class ), not all uppercase or lowercase.
Cannot have special characters; Cannot have the punctuation mark entered in the Chinese input method state; The commodity title cannot have the trademark symbol;
If you have figures, please use Arabic numerals not to use words.
For example: write 2, don’t write two. The commodity name cannot have its own SKU number or other code.
Contains bulk sales, please add ( pack of x ) after the commodity name.
Cannot be too long, cannot have duplicate keywords or different words to describe the same meaning of the keyword.
If you have multiple uses to write only one purpose or compatibility information, please fill in bullet points or description.
For example: a battery for a variety of computer models, can not write more than 2 models.
Keyword the second line of the first line is best filled, the second line of the first line to fill the most appropriate keywords, two different keywords separated by spaces. Keywords can be found in Amazon, ebay, etc. to see others used, to constantly test, eliminate and accurate keywords, remember to match your product attributes of the high search keywords value into your title.
( note: there is no need to repeat in the key words in the title, the keyword group cannot be too long, between the phrase and the phrase, the first line, the second line fill, 50 characters per row, and then fill in the third, fourth, and five lines, the second line of the first line of the keyword is the most important. )
3. how to drain
Amazon’s store traffic can be divided into external flow and internal flow. Up to now, internal flow is the most.
The first is ” keywords “, and the other is” paid advertising “. Keyword selection is the most important, in the selection of keywords, you can use some of the Amazon self – built keywords, in addition to add the attributes of the goods, to focus on the matching of keywords and to attract buyers to look forward to the price of money description! Keyword optimization is very important, there is a way to help you test the selected keyword is correct, you can test this keyword through paid advertising ( it can test a keyword search quantity ), through keyword continuous selection of the fittest to find the most appropriate for your keywords. The seller can check the headline of the key baby once or twice a week ( not too often ). Which word segmentation gets the efficiency of natural flow low, or the flow does not transform, replace it.
Note: the shopping cart around the world will be repossessed in a month or so, you will have to take this month’s time, do promotions, pay, accurate keywords. )
2. external drainage:
The first method can be Google AdWords adsense keywords. The second is social media, such as Facebook, Twitter, Pinterest, and so on, can release some soft paper, focus on brand promotion, which is the long-term drainage of external drainage.
Product keyword search tool, you can download the keyword software http: / / www / thread – 33,463 – 1 – 1. html
4. how do Amazon shops improve the conversion rate of traffic
1. when the flow comes in on the Amazon platform, it is important to analyze the keywords from which these flows come from, such as setting a wide range of keywords for drainage, and the store exposure is more, but not precise, which will lead to low conversion, which will lead to low and conversion rate will not increase, so to set some accurate keywords according to the industry characteristics.
2. the image optimization of the shop is also one of the important factors, the clarity of the picture, the diversity of the picture, etc., at least four to five high – phase pictures, of which at least one response detail pictures, if the shop pictures are beautiful, so can improve the sales of about 15 %, picture optimization can not be ignored part.
3. to improve the conversion rate, there is also an essence that highlights the selling points of the products. All the customers into your site will see only three places: the first is the picture of the left hand side of the page, the second is the title, the third is selling points. If our selling points can not effectively highlight the advantages of the product, then the buyer may not have purchased from you. Selling points is more important than the description of the products below, so when you are making products, you must consider what your products are the best in the market, and where you are different from other products.
4. one point about the improvement of the conversion is the evaluation of the product, and the product score is also a point of customer concern. Amazon is full of seasoned buyers who are good at browsing buyers’ comments before buying any goods.
Speaking of review, Amazon is a customer experience platform, at present a lot of domestic sellers to reduce costs, in the product packaging is the best ability ” can simplify “, this is not wise, the product packaging is very important, the product itself tag, printing, label, the specification must not be simple, fuzzy, do not give buyers a rough system, Jerry – cutting. ” our company’s current packaging cost per order is less than $ 1, or even some $ 0.3,” said sissy, a senior lecturer at fox de business school. ” the input is not big, but the effect is endless, and the good packaging will give the customer a positive comment. In addition, the specification of some products is indispensable, the good specification will allow a buyer who has no contact with the product at the first time to have a whole concept of the product.
This is the ma store through keywords, pictures, selling points to improve the conversion rate of several important aspects, to do the detailed processing can help to improve the conversion of shop. There are still a lot of optimization about the Amazon store, you can do the operation according to some relevant information.