Three dimensions of the optimization of Amazon listing's title
Wrote a number of articles on Amazon listing, and many vendors have asked how to optimize listing, each time to talk about this topic, I feel the depths of the conversation, but the other side may hear the cloud in the fog, but also to thank. To tell the truth, for some time I feel that the other side is not understanding of the situation, I still feel guilty.
In terms of the optimization of listing, I always feel that the core of the three aspects of good, one is a keyword, one is a selling point, and another is aesthetic.
Keyword contains broad keywords, precision keywords and long tail keywords, sometimes these three types of words are not cross – each other, and sometimes the three types of words overlap each other. Products that don't cross each other often mean that these products have multiple names, such as three keywords for mobile power, power, external battery, portable, three words that are not crossed each other, all three of these words are precise keywords, but one step further, such as 50,000 power, means that a large capacity of mobile power will be searched by users with special needs, which is a long tail key word, but does not intersect with the other two keywords external battery and portable; And another class of words, such as watches is a broad keyword, men's watches is a precise keyword, while men's military watches is a long tail key words, the three words each other parts of each other, also with the further narrowing of the scope of the word, there is a further accurate trend.
Regardless of whether the three categories of keywords cross, for the seller, first all need to understand their products, and then collect the three types of keywords, the words may have a lot of words, but according to the actual, to filter the words, choose the most effective words, in the appropriate way to match, the layout in the listing title.
If the role of keyword is to appear in the search results, play the role of drainage, then, only by keyword can not convince the end consumer. Because the consumer in the process of purchase, will always do a lot of competition between the comparison, through comparison to make a choice, at this time, the consumer asks, how you use your product to give me a deep impression, if you product and other seller's products are not the same to highlight to convince me to buy.
At this point, the selling point of the product is particularly important. In the title, the selling point of the product is the uniqueness of your product, your product and other people's product differentiation, so you must learn to extract the uniqueness of your product and to touch the consumer pain and concern, that is, in the selling points, require you to be like scratch, be able to do the right thing, can do the consumer read your title, immediately under a kind of kind of, never forget.
From this level, the selling point is equal to the kind of Anchor – I have no other people, I have contact with people will be obsessed with.
Specifically, it can be used to kind of, including the unique selling points, product differentiation features and products can address the user needs of the pain points and concerns, these all need to be expanded by the user – centric. If you just stand in the angle of industry, I'm afraid it will be half the effort.
There are keywords, there is a selling point, to achieve the third point of optimization – aesthetic feeling, aesthetic feeling is a high demand thing, although not specific, but it is reflected in every detail, a proper punctuation mark is part of the aesthetic feeling, a suitable da letter is part of the aesthetic feeling, of course, more including the appropriate content of the appropriate words revealed the pleasant content of the content.
But beauty is a higher level thing, even can be understood not to be explained in words, therefore, this requires us not only to improve our English level, but also to enhance the understanding of products, but also to strengthen our understanding of beauty.
If a listing is able to think, grasp and try to do well from the three levels of key words, selling points and aesthetic feeling, I believe a good title will be displayed.